By Amy Wood Sometimes the best way to teach a person something is to present it within a familiar framework. Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions […]
This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]
It’s like everyone had busy schedules this week so they couldn’t write paragraphs; they went for lists and single sentences instead. You’ll want to print out some of these and tape them to your refrigerator. Marketing and sales The 41 lifecycle emails listed in this post will keep you busy and ringing up sales for […]
Yes, I know that books have been written on the topic of how to start a blog, so why bother with it here? I have an answer to that question and I think it’s a good answer. I’m going to focus on one specific aspect of starting a blog for your small business because I […]
Forty percent of B2B content marketing is done via a microsite, according to TopRankBlog.com. Microsites are fast, easy and flexible to build and customize to your business. What is a Microsite? A microsite is a small, focused website linked to your main site but focused on a specific topic, initiative or strategy. For example, if […]