I was just reading an article about the cable news ratings war for second place. (Fox News is firmly established in the number one position.) CNN had been trailing MSNBC, but has recently reversed its fortunes and is now on a winning streak. Critical in this battle is which network wins the highly coveted younger […]
I often discuss ways of making your small business stand apart from the crowd by creating a noticeable difference. It’s not a principle that applies only to the products you send out the door or the service you provide, it’s also relevant to the way you conduct your business. It’s no secret that the […]
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Inbound Marketing is a way of marketing that many companies are adopting. It uses online methods to grow business. The Internet and technology have created a fundamental shift in the way we and our customers connect with and consume information for purchase decisions. Control is now in the hands of the buyer – not the […]
In the article, 10 ways to increase your web traffic, I briefly talked about how a blog can help drive traffic to your website. Large companies have people dedicated to blogging and social media, but how does that fit into a small business owners to-do list? And do you really need to have one? Below I […]