There are two completely opposite currents in the ocean of content marketing today. One is pushing long-form articles. The other is producing very short content. Today we are considering one aspect of the second position: Vine videos, which, by the way are looping videos no longer than six seconds in length. Frankly, although these two […]
The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon. That’s fine for users, but it can be confusing for small business marketers. I remember ballpark vendors at the entry gates shouting, “You can’t tell the […]
The hot commodity today is information. Look at the most visited websites in the world and our thirst for information becomes obvious. Of course Google is at the top and Facebook is next. It’s critically important to fully understand and appreciate that one-two punch of most popular websites. Google is where we go to gather […]
When you go to a restaurant, a retail store, or your company has an ongoing relationship with a vendor, it’s easy to decide if you are receiving good customer service. You talk with people, employees or sales people help you, deliveries are made on time, you call for support, and more. Based on these interactions […]
If there are any small business owners or entrepreneurs who have not yet heard of Susan Solovic, they will have by the end of this month. Solovic was named to two highly-touted business lists in January 2014- SAP’s Top 51 Potential Human Influencers and Twitter’s Top 100 Small Business Experts to Follow. Perhaps what is […]