By definition brevity is the soul of a tweet. But you not only want soulful tweets, you want tweets that are easy to compose, gain followers, and build your brand. What you need is a tweet cheat sheet. So that’s what I’ll give you. I’m going to cut to the chase and take you on […]
As I’m writing this, Walmart’s @walmart Twitter account has racked up almost 250K tweets. You’ll find similarly huge numbers if you check out many of the country’s biggest retailers. This is because Twitter has become a major conduit for customer service conversations and many companies use it – and other social media – quite wisely […]
Retail strategies to snare the impulse buyer have been a major part of the shopping experience since forever and a recent pact between Twitter and Amazon is pushing impulse buys deeply into the virtual world of social media. Imagine this scenario: You’re perusing your Twitter feed and you come across a sponsored tweet featuring a […]
“Excuse me, honey. What did you say? I wasn’t paying attention.” These words—or some very similar—are uttered in living rooms around the world every evening and now Twitter is bringing the same phenomena to its online world. The latest version of Twitter’s iOS and Android apps includes a mute feature. Simply put, when you hit […]
Often when we’re introduced to a killer app, we ask ourselves, “Why didn’t I think of that?” But that’s not the right question to ask. A far better question is something like, “Why didn’t I take that cool little idea I had some time ago and keep working on it until I turned it into […]