Author: Guest Expert

NDA Templates: Why Nondisclosure Agreements are not ‘Boilerplate’

By Cliff Ennico “I’m starting a consulting business and have been asked to sign a ‘confidentiality and nondisclosure agreement’ with my first client, a large multinational corporation. “The agreement seems straightforward enough, and it’s my understanding that these are pretty much ‘boilerplate’ agreements that you don’t want to spend a lot of time negotiating for […]

Read Full Article

Customers Will Remember Your Business If You Can Remember Their Names

By John Tschohl What’s the sweetest sound that you can hear? According to recent research studying brain activation, the answer is: your name. A person’s name is a precious possession. Remembering a name represents a simple, but powerful customer care skill that people notice and appreciate. Everyone loves hearing their own name! Remembering and recognizing […]

Read Full Article