Note to women entrepreneurs: Make society’s gender stereotypes work in your favor! Personal experience and years of observation have taught me that women have a more difficult time winning investor backing for their startups than men. In fact, only about 1.3 percent of startup funding goes to women-owned projects. Since the most in the venture […]
They say fashions go in a 20-year cycle. It’s the same way in business – although I’m not exactly sure how long the cycle is. During this cycle you hear how all the “big guys” are chasing the little guys out of business. However, the tide does turn and eventually specialty stores pop up and […]
All the good ideas have been taken! This is an often-heard complaint that is about as far from the truth as the earth is from Alpha Centauri. The problem is that we live in such a stimulus-rich environment that it dulls our imaginations. John Steinbeck said, “Ideas are like rabbits. You get a couple and […]
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]
By Paulyne Antoniou There’s something about motherhood that makes a special kind of entrepreneur. More than half of companies in the United States are now home-based. They’re run mostly online, and sometimes earn 7 figures a year! So, you too, as a mother, could be one of them – and your foray into Mompreneurship could […]