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Tag Archives: content marketing

4 little-known strategies for creating powerful marketing blog topics

Coming up with marketing blog topics – ideas for your blog to market your business – week in and week out is difficult, to say the least. Quick tip: Have Evernote or a similar app always nearby so when that killer blog topic idea strikes you from out of the blue, you can immediately capture […]

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Long live the lesson of April the Giraffe!

Although Rahm Emmanuel has more recently popularized this adage, it was apparently Winston Churchill who first said, “Never let a good crisis go to waste.” In the world of content marketing, a similar truism has surfaced, and it might be expressed like this: “Never let a viral current event go to waste.” I was reminded […]

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This week in small business: Startup advice for moms, Einstein’s wisdom, successful women and more

March was Women in Business month and this week we link to a couple of excellent interview articles that show us how some successful women have managed their careers, personal lives, and businesses. Further, I was pleased to have the chance to offer a bit of advice for mom’s considering the startup path for an […]

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How long does it take content marketing to work? Here’s your answer!

One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]

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This week in small business: Snap to it! Snapchat marketing tips and more

My crystal ball is a little foggy on where the Snapchat stock price will be in the coming years after its impressive IPO. But, I do know that whether it’s up or down, many small businesses should be investing a concerted marketing effort on Snapchat. This week’s collection of curated content has a great article […]

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This week in small business: Is it video, video, video for content marketing today?

Do I need to start publishing a video version of this compilation? With all the attention this week’s articles give to video marketing, it seems I might need to go that route. Leadership, management, and productivity This is just cool: RUKI’s product planner. Enter details about what you want to manufacture and it gives you […]

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7 strategies for publishing a successful small business blog

I’ve featured small business blog advice on several topics over the years, such as: How to find topics to write on, Why a small business blog is important. How to best design your blog, and How to build your blog using WordPress. Today, I want to look at your small business blog content from a […]

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Build Your Small Business in 2017 Using Big Corporation Ideas

By Tiffany Rowe As a small-business owner, you know that you can’t compete with large corporations on many fronts. They have much bigger budgets than you have at your disposal, plus larger teams of people working within their organizations, and typically a more well-established brand name. Now, while there are actually plenty of advantages to […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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