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Tag Archives: content marketing

What digital marketers can learn from the baseball playoffs

I’m no expert in baseball, but I’ve noticed something that happens every year during the major league baseball playoffs: When the series is on the line, managers use their best pitcher even if he hasn’t had the amount of rest required between starts. How does the manager know who is best? If you have any […]

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Easy ways to create graphics with type to boost readership, social shares

By Ray Manley There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. […]

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10 Ways to Stand Out on Instagram

By Lindsay Dicks Instagram was launched less than three years ago, but it’s already amassed over 150 million monthly active users, and over 16 billion photos have been shared. As it expands, first by adding video, and then by introducing photo and video embeds, it’s becoming more and more of an asset to businesses. If […]

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12 important formatting tips for online writers

By Ray Manley The fact that there is only one shot at making a first impression should be something that every content creator or writer who submits articles on spec should take to heart. I’m the gatekeeper at a site that accepts guest posts, so I get a lot of inquiries. I’ve written occasionally on some […]

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How to make and use GIFs to increase Twitter engagement

Each social media platform has evolved to excel at sharing certain kinds of content and – despite its shortcomings – Twitter is one of the best platforms for sharing news about your business, your blog posts, and certain graphics, especially GIFs. GIFs (Graphics Interchange Format) are those animated mini-movie graphics that last just a second […]

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Persuasive headline writing: What I discovered blew my mind!

By Ray Manley Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet […]

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Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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Celebrity Branding Online: Bring in New Business by Creating Content That Your Customers Love

By Lindsay Dicks You’ve heard me talk about “content marketing” before. In case you’re a bit rusty on your terminology, content marketing is the process of creating relevant content and using it to attract and engage your audience. So rather than saying “here is my website, here are my products, buy them,” content marketing creates […]

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7 Ways to Create Sharable Content

By Lindsay Dicks On the Internet, content is king. And it always will be. Whether it’s pictures, text, video, tweets, status updates, or whatever…the content you create will in large part determine the success of your internet marketing efforts. That’s why I’m always telling you to work so hard at creating content that reflects your […]

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Use tutorials to establish authority and build relationships

The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group […]

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