Skip to content

Tag Archives: content marketing

Celebrity Branding Online: Bring in New Business by Creating Content That Your Customers Love

By Lindsay Dicks You’ve heard me talk about “content marketing” before. In case you’re a bit rusty on your terminology, content marketing is the process of creating relevant content and using it to attract and engage your audience. So rather than saying “here is my website, here are my products, buy them,” content marketing creates […]

Continue Reading: Celebrity Branding Online: Bring in New Business by Creating Content That Your Customers Love →

7 Ways to Create Sharable Content

By Lindsay Dicks On the Internet, content is king. And it always will be. Whether it’s pictures, text, video, tweets, status updates, or whatever…the content you create will in large part determine the success of your internet marketing efforts. That’s why I’m always telling you to work so hard at creating content that reflects your […]

Continue Reading: 7 Ways to Create Sharable Content →

Use tutorials to establish authority and build relationships

The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group […]

Continue Reading: Use tutorials to establish authority and build relationships →

Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

Continue Reading: Even more strategies to find business blog ideas →

My SEO secret: Evergreen lists

A blog is the utility player in a successful website. Here are just a few of the major roles a good blog plays: It boosts search engine optimization. It builds relationships with customers and prospects. It pairs nicely with your social media marketing program. It establishes your authority. Those are some of the benefits of […]

Continue Reading: My SEO secret: Evergreen lists →

3 brainstorming tactics for viral content inspiration

Eyeballs. Eyeballs are the most valuable commodity on the Internet. The only reason you can get free apps is because people are willing to give you the app in exchange for access to your eyeballs. Everyone is looking to get their social media posts and advertisements in front of as many eyeballs as possible. There’s […]

Continue Reading: 3 brainstorming tactics for viral content inspiration →

Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

Continue Reading: Content Marketing/SEO Success: Two Places to Gather Business Intelligence →

Why likeable social media is crucial to your success and what to do about it

Quick question: What do you feel when you see those “sponsored” posts in your Facebook news feed? Granted, some may interest you, but aren’t most of them a bit of a turnoff? Further, I don’t think I’m going out on a limb to say that most of us don’t really like them. The likeability factor […]

Continue Reading: Why likeable social media is crucial to your success and what to do about it →

Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

Continue Reading: Are you ready for a quiz on social media quizzes? →

The essentials: What is a content agency and do you need one?

Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]

Continue Reading: The essentials: What is a content agency and do you need one? →
  • Sign Up For

  • Search

  • STAY IN TOUCH WITH SUSAN SOLOVIC

  • Add Success Tips to your RSS feed reader or have them sent to your inbox!

    • Facebook
    • Subscribe via Email
  • Stay Connected

    • RSS Feed
    • Pinterest
    • Google Profile
    • Twitter
    • Facebook