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Tag Archives: content marketing

How long does it take content marketing to work? Here’s your answer!

One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]

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This week in small business: Snap to it! Snapchat marketing tips and more

My crystal ball is a little foggy on where the Snapchat stock price will be in the coming years after its impressive IPO. But, I do know that whether it’s up or down, many small businesses should be investing a concerted marketing effort on Snapchat. This week’s collection of curated content has a great article […]

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This week in small business: Is it video, video, video for content marketing today?

Do I need to start publishing a video version of this compilation? With all the attention this week’s articles give to video marketing, it seems I might need to go that route. Leadership, management, and productivity This is just cool: RUKI’s product planner. Enter details about what you want to manufacture and it gives you […]

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7 strategies for publishing a successful small business blog

I’ve featured small business blog advice on several topics over the years, such as: How to find topics to write on, Why a small business blog is important. How to best design your blog, and How to build your blog using WordPress. Today, I want to look at your small business blog content from a […]

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Build Your Small Business in 2017 Using Big Corporation Ideas

By Tiffany Rowe As a small-business owner, you know that you can’t compete with large corporations on many fronts. They have much bigger budgets than you have at your disposal, plus larger teams of people working within their organizations, and typically a more well-established brand name. Now, while there are actually plenty of advantages to […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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Understand and leverage the Holy Trinity of Online Marketing

In Christianity, the Holy Trinity is the Father, Son, and Holy Spirit. In Cajun cooking the Holy Trinity is onion, celery, and green bell pepper. In Internet marketing, the Holy Trinity is SEO, content marketing, and social media marketing. When these three elements are mixed together in the right proportions, the result is a delicious […]

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Your small business YouTube strategy: 8 videos you should be using

Sometimes the world of online video can seem like it’s in an incredible a state of turmoil. Right now Twitter is either shutting down or selling Vine. Blab is being repurposed (maybe). Yet for your small business, YouTube is like the video Rock of Gibraltar. It was there yesterday, it will be there tomorrow, and […]

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How to Write Effective Headline Copy (#infographic)

By CopyPress It’s a fact that boring headlines won’t get people to click on a link. If it’s not catchy, you’re not going to get clicks. In order to get views, you need to write a headline that creates a feeling of excitement. It’s about making your content look interesting to the casual browser in […]

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