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Tag Archives: content marketing

3 brainstorming tactics for viral content inspiration

Eyeballs. Eyeballs are the most valuable commodity on the Internet. The only reason you can get free apps is because people are willing to give you the app in exchange for access to your eyeballs. Everyone is looking to get their social media posts and advertisements in front of as many eyeballs as possible. There’s […]

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Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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Why likeable social media is crucial to your success and what to do about it

Quick question: What do you feel when you see those “sponsored” posts in your Facebook news feed? Granted, some may interest you, but aren’t most of them a bit of a turnoff? Further, I don’t think I’m going out on a limb to say that most of us don’t really like them. The likeability factor […]

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Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

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The essentials: What is a content agency and do you need one?

Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]

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4 little-known strategies for creating powerful marketing blog topics

Coming up with marketing blog topics – ideas for your blog to market your business – week in and week out is difficult, to say the least. Quick tip: Have Evernote or a similar app always nearby so when that killer blog topic idea strikes you from out of the blue, you can immediately capture […]

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Long live the lesson of April the Giraffe!

Although Rahm Emmanuel has more recently popularized this adage, it was apparently Winston Churchill who first said, “Never let a good crisis go to waste.” In the world of content marketing, a similar truism has surfaced, and it might be expressed like this: “Never let a viral current event go to waste.” I was reminded […]

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This week in small business: Startup advice for moms, Einstein’s wisdom, successful women and more

March was Women in Business month and this week we link to a couple of excellent interview articles that show us how some successful women have managed their careers, personal lives, and businesses. Further, I was pleased to have the chance to offer a bit of advice for mom’s considering the startup path for an […]

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How long does it take content marketing to work? Here’s your answer!

One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]

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This week in small business: Snap to it! Snapchat marketing tips and more

My crystal ball is a little foggy on where the Snapchat stock price will be in the coming years after its impressive IPO. But, I do know that whether it’s up or down, many small businesses should be investing a concerted marketing effort on Snapchat. This week’s collection of curated content has a great article […]

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