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Tag Archives: content marketing

This week in small business: Is it video, video, video for content marketing today?

Do I need to start publishing a video version of this compilation? With all the attention this week’s articles give to video marketing, it seems I might need to go that route. Leadership, management, and productivity This is just cool: RUKI’s product planner. Enter details about what you want to manufacture and it gives you […]

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7 strategies for publishing a successful small business blog

I’ve featured small business blog advice on several topics over the years, such as: How to find topics to write on, Why a small business blog is important. How to best design your blog, and How to build your blog using WordPress. Today, I want to look at your small business blog content from a […]

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Build Your Small Business in 2017 Using Big Corporation Ideas

By Tiffany Rowe As a small-business owner, you know that you can’t compete with large corporations on many fronts. They have much bigger budgets than you have at your disposal, plus larger teams of people working within their organizations, and typically a more well-established brand name. Now, while there are actually plenty of advantages to […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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Understand and leverage the Holy Trinity of Online Marketing

In Christianity, the Holy Trinity is the Father, Son, and Holy Spirit. In Cajun cooking the Holy Trinity is onion, celery, and green bell pepper. In Internet marketing, the Holy Trinity is SEO, content marketing, and social media marketing. When these three elements are mixed together in the right proportions, the result is a delicious […]

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Your small business YouTube strategy: 8 videos you should be using

Sometimes the world of online video can seem like it’s in an incredible a state of turmoil. Right now Twitter is either shutting down or selling Vine. Blab is being repurposed (maybe). Yet for your small business, YouTube is like the video Rock of Gibraltar. It was there yesterday, it will be there tomorrow, and […]

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How to Write Effective Headline Copy (#infographic)

By CopyPress It’s a fact that boring headlines won’t get people to click on a link. If it’s not catchy, you’re not going to get clicks. In order to get views, you need to write a headline that creates a feeling of excitement. It’s about making your content look interesting to the casual browser in […]

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Your vote has been counted: A collection of your most useful small business articles

With so many ways to measure web traffic, page views, and clicks, it’s easy to crowd-source information on a lot of different topics. I went back through our click statistics to find the most popular articles that I’ve linked to over the last year or so. Most of these were included in our regular “This […]

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Discover the Yin and Yang of marketing alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want […]

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