Tag: THE Small Business Expert

This week in small business: How to beat your fears and cash in on a 1-start review

Get your productivity boosted, your hiring strategies improved, and your fears beaten into submission with this week’s collection of excellent business articles from around cyberspace. Leadership, management, and productivity Lauren Liss, who spearheads digital partnerships with companies like U.S. Card, Capital One, Uber, Netflix and others is the subject of this entry in Laura Emily […]

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Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

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