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Tag Archives: THE Small Business Expert

This week in small business: How to beat your fears and cash in on a 1-start review

Get your productivity boosted, your hiring strategies improved, and your fears beaten into submission with this week’s collection of excellent business articles from around cyberspace. Leadership, management, and productivity Lauren Liss, who spearheads digital partnerships with companies like U.S. Card, Capital One, Uber, Netflix and others is the subject of this entry in Laura Emily […]

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Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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Get the most from people: Don’t make them ‘major in the minors’

“I like to bang my head against the wall because it feels so good when I stop!” A friend’s mom used to say that (along with a lot of other colorful adages) and I used to think that it was just a warning against doing things that frustrate you, but now I think the way […]

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The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

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Susan Solovic Discusses Office Do’s and Dont’s on Fox 2 – KTVI-TV

How can you get along better with your team and boss?  Susan Solovic, THE Small Business Expert shares sage advice on Fox 2, KTVI-TV, news.

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Understand The 10 Sacrifices Necessary For Success

By Dan Coughlin Your success will largely be determined by your ability to put as much of your energy as you can toward improving your desired outcomes in your personal and professional lives. If you agree with that statement, then it’s essential to sacrifice doing things that waste your energy. In this article I’m going […]

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Paying Your Subcontractors a ‘Percentage of Profits’

By Cliff Ennico “My husband and I have a small consulting business. “We want to hire someone as a subcontractor for some of our projects, but are nervous about paying her a flat fee per hour or per day as we cannot be sure our clients will agree to pay that way. “I worked up […]

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Constant Contact Presents: The Power of People — How to Grow and Market Your Small Business Through Relationships.

People can make – or break – your business. It’s a simple fact. You can’t build a successful and sustainable business single-handedly. But it’s not just about finding warm bodies – you need the right people in the right places who share your vision of success. Whether it’s your first hire, a professional advisor or a strategic partnership, the […]

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Who Owns Your Business Contacts?

Who owns the professional contacts you’ve made once you’ve left a job? Small business expert Susan Solovic discusses what employees and employers need to know. Photo: AP

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Payne’s passion: Does richer mean better?

Watch the latest video at video.foxbusiness.com FBN’s Charles Payne, NewOak Capital President James Frischling, Tea Party News Network News Director Scottie Nell Hughes, small business expert Susan Solovic, retail analyst Hitha Prabhakar and Penn Financial Group founder Matt McCall debate what is consider fair wages.

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