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Tag Archives: social media

Personal branding and social media: The potent one-two punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true […]

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What happens when anger, mismanagement cloud the ‘friendly skies’

With the recent viral video of a paying passenger being dragged down the aisle and off the plane, I think United Airlines has a lot of work ahead of itself if it ever wants to ask people to “Fly the friendly skies” again. Here’s the video behind the furor: It’s an operational, personnel, and public […]

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Facebook’s dramatic organic reach reversal and what it means to you

It’s fascinating (and fun) to watch the ups and downs of some high-profile tech stocks. Sometimes they go from bad buy to impressive price faster than daytime soap opera characters morph from evil twin to great guy. If you consider how Facebook stock took a tumble after its 2012 IPO – losing half of its […]

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How to use Twitter analytics to find the best times to tweet

I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of […]

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This week in small business: Success. Is it all in your mind(set)?

There’s lots of great information in this week’s curated content collection that will boost your professional and personal productivity, including tips to beat back burnout and get your mind set on success. Also, we have some social media slip-ups you must avoid and tips to land the small business loan you need to propel your […]

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Avoid these ‘graphic’ mistakes on your social media pages

Even fairly good social media marketers often make some very basic mistakes on their social media pages, especially with their cover art. Let’s take a quick tour of some of the most common social media account artistic blunders. Bad photos For many businesses and individuals, using a headshot is a natural strategy on your “home […]

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3 simple tips to sharpen your Google search skills

For many of us, our relationship with Google could best be described as “complicated.” It gives us a wealth of information and provides us with a huge list of useful services, but we might also feel, rightfully I suspect, that it’s a little too dominant in some areas. But that’s not the topic here today. […]

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How to use Facebook Live to get the reach you want (and used to have)

Remember the “good old days” when your small business Facebook posts would organically reach a huge chunk of your fans and friends? Those days rapidly disappeared when generating ad revenue became as important or more important than growing users for Facebook. However, in many ways, Facebook’s new video streaming feature – Facebook Live – has […]

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Yelp killed the ‘soft opening’ – What you can do about it

I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a few that live up to his expectations. He was excited when he saw that a new Mexican Restaurant was about […]

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Social Media Success: Boost Customer Engagement with Better Content

Engaging social media gets likes, retweets, shares and reposts; in other words, it gets people talking. So why do we sometimes feel like we are talking to ourselves on social media? It may be because we are talking about the wrong thing. Social media is an excellent platform to educate customers on the merits of […]

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