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Tag Archives: social media

How to use Twitter analytics to find the best times to tweet

I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of […]

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This week in small business: Success. Is it all in your mind(set)?

There’s lots of great information in this week’s curated content collection that will boost your professional and personal productivity, including tips to beat back burnout and get your mind set on success. Also, we have some social media slip-ups you must avoid and tips to land the small business loan you need to propel your […]

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Avoid these ‘graphic’ mistakes on your social media pages

Even fairly good social media marketers often make some very basic mistakes on their social media pages, especially with their cover art. Let’s take a quick tour of some of the most common social media account artistic blunders. Bad photos For many businesses and individuals, using a headshot is a natural strategy on your “home […]

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3 simple tips to sharpen your Google search skills

For many of us, our relationship with Google could best be described as “complicated.” It gives us a wealth of information and provides us with a huge list of useful services, but we might also feel, rightfully I suspect, that it’s a little too dominant in some areas. But that’s not the topic here today. […]

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How to use Facebook Live to get the reach you want (and used to have)

Remember the “good old days” when your small business Facebook posts would organically reach a huge chunk of your fans and friends? Those days rapidly disappeared when generating ad revenue became as important or more important than growing users for Facebook. However, in many ways, Facebook’s new video streaming feature – Facebook Live – has […]

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Yelp killed the ‘soft opening’ – What you can do about it

I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a few that live up to his expectations. He was excited when he saw that a new Mexican Restaurant was about […]

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Social Media Success: Boost Customer Engagement with Better Content

Engaging social media gets likes, retweets, shares and reposts; in other words, it gets people talking. So why do we sometimes feel like we are talking to ourselves on social media? It may be because we are talking about the wrong thing. Social media is an excellent platform to educate customers on the merits of […]

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This Week in Small Business: The psychology of viral Tweets, marketing to empty nesters, when to fire…

The experts were busy churning out some great marketing advice last week. If you want to do a better job Tweeting or using direct mail to reach empty nesters, we have something for you. Marketing and sales Why do Tweets go viral? To answer that, you need to understand the psychology behind the Tweets. New […]

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Small Business Owners Lagging in Technology. Is that You?

Editor’s Note: This post is sponsored by Capital One Spark. All the comments and opinions are my own. Looking forward to the November presidential election, pundits are already saying that the candidate who best leverages digital analytics and marketing is likely to win. The same is true in small business. That’s why the results of […]

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This Week in Small Business: Untapped content marketing resources, Apple’s 22-year-old whiz kid, and more

Leadership, management and productivity UPS is getting behind Small Business Week and sponsoring a contest that will give winners $5,000 to invest in their businesses. Tired of dealing with your customers who are always asking for a “special deal”? Try these tactics. Hiring? Check out these four things you need to do before posting a […]

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