Tag Archives: social media

Mobile Technology Helping Small Businesses Soar to Success

Published on May 21, 2013

Are you a hold-out when it comes to leveraging mobile technology for your small business success? If so, you’re now in the minority which means most likely your competitors are using new technologies to increase their market share. New survey data from Constant Contact found 66 percent of small businesses are using mobile devices, including [...]

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Tagged: Cisco, Constant contact, email marketing, management, management operations, marketing, mobile applications, mobile applications for business management, mobile devices, mobile technology, small business, smart phones, social media No Comments

Is Social Media a Bust for Small Biz? Not in My Book

Published on May 14, 2013

Is social media a bust for small businesses? That’s what a recent survey from Manta , a social network for small businesses, would have you believe. The company reported 61 percent of the small businesses responding to their survey don’t see any return on investment on their social media activities. As a huge fan of [...]

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Tagged: branding, Constant contact, customer acquistion, Facebook, Intuit, Linkedin, Manta, marketing, sales, sales leads, social media, social media for small business, social media ROI, Twitter 1 Comment

Small Businesses Prefer Facebook Over Super Bowl Ad

Published on May 12, 2013

The majority of small businesses would prefer a large Facebook community over other marketing tools such as a celebrity endorsement or Super Bowl Ad. That’s the conclusion of a recent survey conducted by office supply giant, Staples, Inc. Small business who responded to the survey said they recognize the power of social media in engaging [...]

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Tagged: Constant contact, digital marketing, Facebook, Facebook community, Facebook fans, Facebook marketing, marketing, Push it Forward Contest, small business, small business marketing, social media, Staples No Comments

The Social Media Dilemma: Managing the Business Benefits vs. Personal Risks

Published on May 9, 2013

By now, if you don’t understand the huge impact social media is having on our society today, then you must be living under a rock. For millions of Americans, social media is a prevalent part of their personal and professional lives. And many small businesses are learning to expertly leverage social media as an effective [...]

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Tagged: customers, employees, liability for employee social media comments, marketing, small business, social media, social media governance, social media pollicy, social media posts No Comments

American Consumers Helping Small Businesses Prosper

Published on May 3, 2013

Competitive pressures from major retail outlets and chains often have serious affects on small business success. Many small towns have watched their downtown districts transform into ghost towns when major discount retailers arrive on the scene. Now American consumers have an opportunity to help small business break through and prosper. In celebration of National Small [...]

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Tagged: big box retailers, breakthrough Awards, consumer, OpenSky, Small Business Breakthrough, small business success, small independent businesses, social media No Comments

Small Businesses Investing in Digital Marketing For Greater Success

Published on May 1, 2013

Are you leveraging the power of digital media in your small business? In today’s fast-paced and highly competitive market, small businesses are relying more on their online presence to connect with customers and to enhance brand awareness. According to the 2013 AT&T Small Business Technology Poll, small businesses plan to invest as much or more [...]

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Tagged: AT&T, AT&T Small Business Solutions, branding, connecting with customers, digital marketing, Facebook, Foursquare, Linkedin, location based social media, marketing, small business, small business marketing, small business social media, social media, social media platforms No Comments

3 Easy Ways To Leverage Social Media For Your Business: Guest Expert Blog

Published on April 29, 2013

Social media is everywhere and by the looks of it, it’s certainly not going away anytime soon. This brief history of social media shows the timeline of its early beginning to present day. The evolution of the internet shows how social media is shaping the experiences of user’s lives in day to day activities. From [...]

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Tagged: communication, leverage social media, marketing, small business, social media, social media for business, social media platform 3 Comments

Ramp Up Your Social Media Skills For Greater Small Business Success

Published on April 20, 2013

Social media is proving to be a big brand booster for many small businesses. Yet a recent survey from Constant Contact found 53 percent of small business owners feel it’s an area where they need help in learning how to leverage its power to build their businesses. In order to help small business owners ramp [...]

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Tagged: Constant contact, introduction to social media, marketing, SBA, Small Business Administration, small business social media, social media, social media plan, social media skills, webinar, webinar series No Comments

Put Instagram to Work in Your Small Business

Published on April 13, 2013

Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.

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Tagged: brand, branding, customers, Instagram, marketing, mobile application, service business, Simply Measured, small business marketing, social media, social media platform, using Instagram for small business No Comments

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