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Tag Archives: digital marketing

Keys to engaging the perpetually connected customer

We’re surrounded by the cyber-sphere today almost as much as we are surrounded by the air we breathe. And, for many, maintaining a constant connection to this digital reality is almost as important as inhaling and exhaling. While this is true for members of every consumer demographic, it’s especially true for today’s younger consumers…and they’re […]

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How Retailers Can Improve The Online Shopping Experience

By Michelle Deery Got an online shop that you want to grow? Then your store must provide a pleasant shopping experience for your customers. People love to shop online. In fact, 96 percent of Americans now shop online, with many preferring to do so out of convenience. Convenience is a huge deal. If your website […]

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A legal checklist for a retail website

By Cliff Ennico “I’m planning to set up a fashion accessories website. “I think I will be selling mostly on Amazon, eBay and other online platforms, but after watching your YouTube video ‘Doing Business on the Internet,’ I realize it’s going to be tough to build a distinctive brand without my own website. “What are […]

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Six Common Internet Marketing Mistakes and How to Fix Them

By Lindsay Dicks The field of Internet Marketing is rapidly changing. So, like mine, I’m sure your to-do list is never ending! Thus, spending hours each week reading up on the latest trends is a task that probably doesn’t even make your top 20. So let me help! Here are some of the most common […]

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Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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Is your small business ready for the voice assistant revolution?

Shopper: Alexa, put Hostess cupcakes on my shopping list. Alexa: Done. And do you know that Hostess cupcakes are on sale at Joe’s Supermarket this week? That’s an imaginary conversation, but similar to one that might soon be heard in millions of households. As voice recognition hardware and software – like Echo, Alexa, Siri, Google […]

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7 Reasons You Should Start Podcasting

By Rob Cressy If you are looking for a new way to increase your credibility and awareness, build relationships, and generate new leads and dollars then podcasting is the answer. As a marketer it is important to be forward thinking and take advantage of where the market is going, not where it has been. Last […]

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The five experts you meet in digital marketing heaven

Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]

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Seven SEO Mistakes to Avoid!

By Lindsay Dicks Like it or not, your Celebrity Status starts on the web. The first thing anybody does before doing business is goes to the web. If they’ve heard about you from somewhere, they will Google your name or company name to see if you really are an expert. If they have a problem […]

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Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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