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Tag Archives: digital marketing

Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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Digital Marketing Glossary: Must-know Technical Terms

You can’t tell the players without a scorecard and you can’t understand what’s going on in digital marketing unless you know the lingo. Here are the most important and frequently used terms you will encounter in the digital marketing world. 301 Redirect. A permanent redirect from one URL to another URL. 301 redirects are often […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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Your small business online: What do you really need?

When it comes to your small business online presence, how big does it really need to be? While I think it’s true that most small businesses would benefit from a decent-sized website that includes a blog and other elements to aid in marketing, frankly many small businesses can get by with a fairly minimal presence. […]

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How to pick the right online marketing strategy

If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]

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Take 10 minutes and build your small business website

I’m not exaggerating when I say that you can build a small business website in 10 minutes today. In fact, you can even build a nice looking site that quickly. Of course, it won’t be a site with every bell and whistle you might eventually want, but with today’s crop of drag-and-drop online website building […]

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Digital Marketing Tips for the Startup Superstar

By Mary Grace Digital marketing can be tough for a small business, but huge gains can be made with the power of a few hours of your time. Consistent branding onsite, and filling out off-site local listings will bring in local traffic and will give you the opportunity to grow further in a long-term sustainable way. […]

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5 Digital Footprint Tips For Small Business Owners

By Kenneth Waldman Long gone are the days when everything small business owners needed to do was put an ad in the Yellow Pages, or their local newspaper. Today people are turning toward the digital realm, and businesses must follow suit. However, digital marketing tends to be a bit more complicated than its traditional counterpart, especially […]

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This Week in Small Business: 2015 Digital Marketing Insights, Tools, Tips and more

As we draw the curtains on 2015, we double down on data and digital marketing. We’re also still debating the strength of the economy, nationally and worldwide. Leadership, management and productivity Airlines are proving that passengers are willing to spend more after having a customer service experience via Twitter, so don’t overlook this valuable communication […]

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Online Referrals: Will Facebook’s Small Business Snub Be a Game Changer?

The currents that carry website visitors around the Internet are always ebbing and flowing. If you watch them over time you’ll observe some big changes. For as long as most of us can remember, the major current carrying referral visitors has been organic searches, mostly via Google, however that changed in the final quarter of […]

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