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Tag Archives: digital marketing

Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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7 Reasons You Should Start Podcasting

By Rob Cressy If you are looking for a new way to increase your credibility and awareness, build relationships, and generate new leads and dollars then podcasting is the answer. As a marketer it is important to be forward thinking and take advantage of where the market is going, not where it has been. Last […]

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The five experts you meet in digital marketing heaven

Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]

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Seven SEO Mistakes to Avoid!

By Lindsay Dicks Like it or not, your Celebrity Status starts on the web. The first thing anybody does before doing business is goes to the web. If they’ve heard about you from somewhere, they will Google your name or company name to see if you really are an expert. If they have a problem […]

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Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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Digital Marketing Glossary: Must-know Technical Terms

You can’t tell the players without a scorecard and you can’t understand what’s going on in digital marketing unless you know the lingo. Here are the most important and frequently used terms you will encounter in the digital marketing world. 301 Redirect. A permanent redirect from one URL to another URL. 301 redirects are often […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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Your small business online: What do you really need?

When it comes to your small business online presence, how big does it really need to be? While I think it’s true that most small businesses would benefit from a decent-sized website that includes a blog and other elements to aid in marketing, frankly many small businesses can get by with a fairly minimal presence. […]

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How to pick the right online marketing strategy

If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]

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Take 10 minutes and build your small business website

I’m not exaggerating when I say that you can build a small business website in 10 minutes today. In fact, you can even build a nice looking site that quickly. Of course, it won’t be a site with every bell and whistle you might eventually want, but with today’s crop of drag-and-drop online website building […]

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