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Tag Archives: digital marketing

Stop paying outrageous web coder fees with this easy Google hack

Making sure that your business website is optimized for search engines can make small business owners feel like they’re swimming upstream against a strong current in pursuit of a destination that is constantly moving further away. Consultants and coders will review your site and make suggestions on ways to improve it and these projects always […]

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Why a Facebook Messenger Chatbot?

By Ray Manley Anyone with marketing experience knows that no strategy works forever – especially in the Internet Age, This it’s critical to stay up-to-date with your marketing strategy. Today, the most effective online marketing strategy is marketing via Facebook Messenger. FB Messenger allows you to interact with and present information to your audience. The best part? You can […]

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127 Facts You Probably Didn’t Know About Video Marketing

Did you know that on Twitter videos are six times more likely to be retweeted than photo posts? That just one of the salient statistics online marketers will find useful in this infographic by Raj Vardhman that WebsiteBuilder has shared with us. Dive in and get both the big picture and a lot of granular […]

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What the Great Google Cheeseburger emoji faux pas means for your online marketing

Before we pursue this relationship any further, I have to know one thing: Where do you stand in the Great Google Cheeseburger Controversy? Yes, the dust has settled a bit since the emoji hit the fan recently, but it’s worth revisiting the cyberspace kerfuffle for a few moments because I think it will help us […]

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What digital marketers can learn from the baseball playoffs

I’m no expert in baseball, but I’ve noticed something that happens every year during the major league baseball playoffs: When the series is on the line, managers use their best pitcher even if he hasn’t had the amount of rest required between starts. How does the manager know who is best? If you have any […]

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Keys to engaging the perpetually connected customer

We’re surrounded by the cyber-sphere today almost as much as we are surrounded by the air we breathe. And, for many, maintaining a constant connection to this digital reality is almost as important as inhaling and exhaling. While this is true for members of every consumer demographic, it’s especially true for today’s younger consumers…and they’re […]

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How Retailers Can Improve The Online Shopping Experience

By Michelle Deery Got an online shop that you want to grow? Then your store must provide a pleasant shopping experience for your customers. People love to shop online. In fact, 96 percent of Americans now shop online, with many preferring to do so out of convenience. Convenience is a huge deal. If your website […]

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A legal checklist for a retail website

By Cliff Ennico “I’m planning to set up a fashion accessories website. “I think I will be selling mostly on Amazon, eBay and other online platforms, but after watching your YouTube video ‘Doing Business on the Internet,’ I realize it’s going to be tough to build a distinctive brand without my own website. “What are […]

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Six Common Internet Marketing Mistakes and How to Fix Them

By Lindsay Dicks The field of Internet Marketing is rapidly changing. So, like mine, I’m sure your to-do list is never ending! Thus, spending hours each week reading up on the latest trends is a task that probably doesn’t even make your top 20. So let me help! Here are some of the most common […]

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Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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