Tag: ecommerce

Online holiday sales beat estimates: What it means for you

Normally, it’s not a good thing when your financial prediction is off by about $1 billion; that’s how much Adobe Analytics’ holiday online shopping spend prediction missed the mark for the 2017 holiday shopping season. But in this case, Adobe’s miscue is online sellers’ windfall because actual online receipts outpaced Adobe’s estimate by almost $1 […]

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