By Karthik Reddy It’s not news that more people shop online than they did two decades back. Amazon and eBay have been in business long enough drawing huge profits proving just that. But what are the real facts? Which is the trend – online or offline shopping? Let the facts speak for themselves In the […]
By Joe Ardeeser Retailers realize there are plenty of reasons why their physical store locations could fail. For instance, shoppers tend to stay away from stores that have poor lighting or look dingy, so retailers invest in bright lighting and do their best to keep stores clean and neat. Stores that offer indifferent or unresponsive customer […]
By Karthik Reddy Social media is now one of the world’s best places to promote your brand, product or business. Although some people relate social media to companies who operate on the internet, social media and social commerce can be hugely beneficial for brands or businesses who have a presence outside of the internet. Facebook […]
Normally, it’s not a good thing when your financial prediction is off by about $1 billion; that’s how much Adobe Analytics’ holiday online shopping spend prediction missed the mark for the 2017 holiday shopping season. But in this case, Adobe’s miscue is online sellers’ windfall because actual online receipts outpaced Adobe’s estimate by almost $1 […]
The rise of e-commerce can be traced to a 1994 New York Times story that described in detail how a shopper made history by purchasing a “Compact audio disk” on the internet. This marked the first online retail transaction where data encryption software helped ensure privacy. Back then, the world needed a lot of explaining […]