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Tag Archives: Twitter

How to use Twitter analytics to find the best times to tweet

I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of […]

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New free app empowers small business owners

Editor’s Note:  This post is sponsored by Staples.  All the comments and opinions are my own. Let me give you some bedrock business principles and share a couple of corollaries: *  If you can’t measure it you can’t control it, and *  If you can’t control it, you can’t grow it. Those are simple enough […]

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How to Find the Best Hashtags and Boost Your Social Media Engagement

Before we start talking about how to find the best hashtags, let’s do a little review of what exactly hashtags are – this is for those of you who aren’t exactly social media gurus; the rest of you can feel free to skip over. A hashtag is just a way of labelling and finding social […]

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Your first Tweet chat: What you need to know to be successful

I’ve participated in a number of Tweet chats and they are a great way to gain followers, establish your authority and both interact with and learn from others. Tweet chats are quite popular and if you plan on being a Twitter power user and leveraging it to become a recognized influencer, you need to jump […]

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The Definition of Customer Service

Just the other day I was asked for the definition of customer service. In the context of our conversation I stated that it was the way the customer is treated by anyone in the company before, during and after the sale. Then, just for fun, I did a Google search on “The definition of customer […]

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Use Twitter to Join Your Industry Influencers

Twitter has taken a beating in the stock market and media in recent months. There have been management ordeals and its growth curve is not keeping up with other social media. But despite the bout of negativism, Twitter is generally the preferred social media hangout for the individuals we now call “influencers.” These influencers range […]

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My Quest: How to Find Out Who Is Muting You on Twitter

I’ve written once before about the Twitter mute feature. It allows a Twitter user to omit someone’s tweets from the home feed. Of course, if you’re tweeting to build your brand and do some social media marketing, you don’t want your followers muting you. That’s why you need to keep the content you post relevant […]

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Be Heard by DC: Join Our Tweet Chat Thursday

I love it when things can do double duty and that’s what I have for you today. Here’s the deal: Karen Kerrigan, president and CEO of the Small Business & Entrepreneurship Council, and I are doing a Twitter chat at 1 p.m. Thursday, July 9 at #smallbizhillupdate and I urge you to participate for two […]

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This Week in Small Business: Curating content, enlightening leadership faux pas and get into a top Chinese University

Find out why Americans prefer NOT to work for a family-owned business. (Is yours family owned?) Discover what’s really important about content curating. Add these three things to your to-do list today, and while you’re at it we have six leadership mistakes you need to learn from. Leadership, management and productivity This article on leadership […]

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For Great Twitter Engagement, Pretend You’re in a Granite State Coffee Shop

As you have probably noticed, we’re heading into a presidential election cycle and that means we’ll be getting about 72X the news stories out of New Hampshire than we normally receive. One of the things I like best about this season, is when candidates and reporters head into New Hampshire’s local coffee shops to talk […]

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