Skip to content

Tag Archives: branding

One Percent Edge #Podcast: Libby Gill

Getting Your Branding Right with Libby Gill Trying to find the answers by yourself can seem like an insurmountable task, but that is where Brand Expert Libby Gill comes in. After her early work in studios like Universal and Sony, Libby discovered that her true passion was helping small business owners promote and brand themselves with […]

Continue Reading: One Percent Edge #Podcast: Libby Gill →

5 things small business marketers can learn from the Google Doodle

How great would it be if something you did in your business every day of the year often created a trending hashtag? After all, trending hashtags tend to spring from unusual, extraordinary, or rare events. However, I was just checking the trends and saw that #googledoodle was among the top trending hashtags this afternoon. The […]

Continue Reading: 5 things small business marketers can learn from the Google Doodle →

3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

Continue Reading: 3 vital benefits of personal branding →

The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

Continue Reading: The Essentials: Mastering brand advertising vs direct response advertising →

Your sales invoice should be valuable tool for your company

I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also have figured out how to send emails that include your company logo. But, have you considered how your invoice should be designed in terms of how it looks from a graphics […]

Continue Reading: Your sales invoice should be valuable tool for your company →

These Brands Have Evolved & Improved Recently – Yours Can Too

Sometimes, there’s a misconception that the biggest brands have it made once they reach the point of being a household name. It’s easy to think that all they have to do is maintain the status quo and coast, while the cash rolls in. But this is far from the reality. In fact, some of the […]

Continue Reading: These Brands Have Evolved & Improved Recently – Yours Can Too →

Do Your Marketplaces Messages Match What You Want to be Known For?

By Dan Coughlin Every company regardless of its size or industry shares several common factors. Intentionally or not, every company has a reason for existing beyond making money, a strategy, tactics, operations, a level of execution, leadership, teamwork, and interfaces with people in the marketplace. In this article, I want to focus on that last […]

Continue Reading: Do Your Marketplaces Messages Match What You Want to be Known For? →

3 social media marketing goals for your small business

Two guys are out hiking through the Badlands in South Dakota. One grabs a stone from the trail, turns quickly, randomly hurls the stone as far as he can into the distance, and proudly pronounces, “Got it!” The pair share a little laugh and move on. Here’s the lesson: If you’re aiming at nothing, you’re […]

Continue Reading: 3 social media marketing goals for your small business →

How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

Continue Reading: How good branding runs deeper than graphics and typography →

The importance of a style guide for branding [#infographic]

By CopyPpress Have you ever started working at a company and felt too nervous to answer seemingly basic questions about the brand? Maybe it was your first day and you wondered whether there should be an apostrophe at the end of the company’s name, especially when people seem to use it or ignore it interchangeably. Maybe […]

Continue Reading: The importance of a style guide for branding [#infographic] →
  • Sign Up For

  • Search

  • STAY IN TOUCH WITH SUSAN SOLOVIC

  • Add Success Tips to your RSS feed reader or have them sent to your inbox!

    • Facebook
    • Subscribe via Email
  • Stay Connected

    • RSS Feed
    • Pinterest
    • Google Profile
    • Twitter
    • Facebook