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Tag Archives: branding

3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

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The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

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Your sales invoice should be valuable tool for your company

I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also have figured out how to send emails that include your company logo. But, have you considered how your invoice should be designed in terms of how it looks from a graphics […]

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These Brands Have Evolved & Improved Recently – Yours Can Too

Sometimes, there’s a misconception that the biggest brands have it made once they reach the point of being a household name. It’s easy to think that all they have to do is maintain the status quo and coast, while the cash rolls in. But this is far from the reality. In fact, some of the […]

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Do Your Marketplaces Messages Match What You Want to be Known For?

By Dan Coughlin Every company regardless of its size or industry shares several common factors. Intentionally or not, every company has a reason for existing beyond making money, a strategy, tactics, operations, a level of execution, leadership, teamwork, and interfaces with people in the marketplace. In this article, I want to focus on that last […]

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3 social media marketing goals for your small business

Two guys are out hiking through the Badlands in South Dakota. One grabs a stone from the trail, turns quickly, randomly hurls the stone as far as he can into the distance, and proudly pronounces, “Got it!” The pair share a little laugh and move on. Here’s the lesson: If you’re aiming at nothing, you’re […]

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How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

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The importance of a style guide for branding [#infographic]

By CopyPpress Have you ever started working at a company and felt too nervous to answer seemingly basic questions about the brand? Maybe it was your first day and you wondered whether there should be an apostrophe at the end of the company’s name, especially when people seem to use it or ignore it interchangeably. Maybe […]

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Your small business YouTube strategy: 8 videos you should be using

Sometimes the world of online video can seem like it’s in an incredible a state of turmoil. Right now Twitter is either shutting down or selling Vine. Blab is being repurposed (maybe). Yet for your small business, YouTube is like the video Rock of Gibraltar. It was there yesterday, it will be there tomorrow, and […]

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7 excellent branding opportunities you have right now

What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]

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