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Tag Archives: branding

3 social media marketing goals for your small business

Two guys are out hiking through the Badlands in South Dakota. One grabs a stone from the trail, turns quickly, randomly hurls the stone as far as he can into the distance, and proudly pronounces, “Got it!” The pair share a little laugh and move on. Here’s the lesson: If you’re aiming at nothing, you’re […]

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How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

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The importance of a style guide for branding [#infographic]

By CopyPpress Have you ever started working at a company and felt too nervous to answer seemingly basic questions about the brand? Maybe it was your first day and you wondered whether there should be an apostrophe at the end of the company’s name, especially when people seem to use it or ignore it interchangeably. Maybe […]

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Your small business YouTube strategy: 8 videos you should be using

Sometimes the world of online video can seem like it’s in an incredible a state of turmoil. Right now Twitter is either shutting down or selling Vine. Blab is being repurposed (maybe). Yet for your small business, YouTube is like the video Rock of Gibraltar. It was there yesterday, it will be there tomorrow, and […]

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7 excellent branding opportunities you have right now

What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]

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With #WeirdOneLetterOffBrands, choosing a brand name just got a lot harder

Looks like I need to add another warning to the article I wrote entitled, “5 Tips and 2 Warnings For Choosing Your Small Business Name.” I was checking trends on Twitter the other day – which, by the way is a good strategy to use when you’re looking for topics to write about – and […]

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The sure way to win the SEO war: Name recognition

Here’s a dirty little secret about search engine optimization: All smart business owners are doing it. This means that as you’re trying to improve your SEO, your biggest competitors are doing the same thing. The competition for keywords is extraordinary (you probably know this already). This is why it’s important to work hard and discover […]

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The Zero-Risk Blog – or – The Incredible, Undeniable Benefits of a 100% Money-Back Guarantee

Why stand behind all your sales with a zero-risk promise or money-back guarantee? There are a few answers to that question, but the most important one is this: Zero-risk promises and money-back guarantees build trust. Trust is the single most important element required for building a long-term relationship with a customer or client. Trust is […]

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What are effective production, innovation, and branding?

By Dan Coughlin I like the word effective. To me, it means intentionally acting in a purposeful way that improves results in a desired outcome. If a person does something randomly and a desired result improves, that’s not being effective. That’s being lucky. However, if the person sees a connection between an action and a […]

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This Week in Small Business: Serious News from The Onion’s CCO

No joke. The Onion’s CCO share some great insights on native advertising. You’ll also find an extra dose of information on branding your small business among the top articles presented here. Leadership, management and productivity We’ve all dealt with “tough customers.” Here’s how to turn them into loyal brand advocates. Customers are in the driver’s […]

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