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Tag Archives: branding

5 Tips for Creating and Growing a LinkedIn Group

By Lindsay Dicks LinkedIn groups can be a great way to present your expertise and thoroughly engage with potential clients. It can help your increase your influence and your LinkedIn connections. And luckily, starting one is not difficult! Pick a topic you’re an expert on. Don’t be too general, because that will make it difficult […]

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Want a Successful Website? Take a Tip from These Top Brands

Today, it is all but necessary to have a company website no matter what type of business you run. Regardless if you’re selling products right from your site or not, your website is a chance to put your best foot forward, allow customers and potential customers to find you online, as well as to encourage […]

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One Percent Edge #Podcast: Bruce Turkel

How to Build a Memorable Brand and Cultivate Customer Loyalty with Bruce Turkel Are you feeling stuck in your marketing or distant from your customer? Are you frozen in place, trying to decide how best to reach your audience? It’s no small feat to bring a product or service to a customer these days. Gone […]

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One Percent Edge #Podcast: Libby Gill

Getting Your Branding Right with Libby Gill Trying to find the answers by yourself can seem like an insurmountable task, but that is where Brand Expert Libby Gill comes in. After her early work in studios like Universal and Sony, Libby discovered that her true passion was helping small business owners promote and brand themselves with […]

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5 things small business marketers can learn from the Google Doodle

How great would it be if something you did in your business every day of the year often created a trending hashtag? After all, trending hashtags tend to spring from unusual, extraordinary, or rare events. However, I was just checking the trends and saw that #googledoodle was among the top trending hashtags this afternoon. The […]

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3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

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The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

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Your sales invoice should be valuable tool for your company

I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also have figured out how to send emails that include your company logo. But, have you considered how your invoice should be designed in terms of how it looks from a graphics […]

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These Brands Have Evolved & Improved Recently – Yours Can Too

Sometimes, there’s a misconception that the biggest brands have it made once they reach the point of being a household name. It’s easy to think that all they have to do is maintain the status quo and coast, while the cash rolls in. But this is far from the reality. In fact, some of the […]

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Do Your Marketplaces Messages Match What You Want to be Known For?

By Dan Coughlin Every company regardless of its size or industry shares several common factors. Intentionally or not, every company has a reason for existing beyond making money, a strategy, tactics, operations, a level of execution, leadership, teamwork, and interfaces with people in the marketplace. In this article, I want to focus on that last […]

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