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Tag Archives: marketing

10 Ways to Use Pinterest

By Lindsay Dicks Pinterest is one of the most popular social networking sites in the world, but many companies are still stumped on how to use it. Which is understandable, since it doesn’t work for everyone. However, if Pinterest is a good fit for your business (i.e. any business with a “lifestyle” theme), there are […]

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Persuasive headline writing: What I discovered blew my mind!

By Ray Manley Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet […]

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How to reuse, repurpose Facebook Live videos for your content marketing

Are you squeezing all the value out of your content? Manufacturers work hard to eliminate waste, but I don’t think we’re as vigilant with our content marketing materials. I’ve written before about ways to reuse and repurpose written materials, but today I want to point out a simple and extremely productive way to repurpose videos. […]

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Are you making this common SEO link building mistake? Here’s the easy fix!

Despite all the changes Google has made in its algorithm over the years, one thing has remained constant: Developing quality backlinks is great for your search engine optimization (SEO). The best way to accomplish this is to publish articles on high quality websites. I get dozens of requests every week from website owners who want […]

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5 great on-the-go apps for social media posting

By Lindsay Dicks Posting on the go is a great way to show your clients what your business is up to in day-to-day life. You can post pictures from social events for your clients, informational workshops and seminars, and pictures of you and your staff hard at work. And since inspiration doesn’t always come at […]

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How Online Reviews Can Help Grow Your Small Business [#Infographic]

By Megan Arevalo Having a solid online reputation is the key to success for your business. Whether you like it or not, people are reading reviews and making purchasing decisions every day. So, you’d better look reputable and trustworthy. Look through the infographic prepared by experts from Website Builder. Word of mouth marketing is a […]

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Keys to engaging the perpetually connected customer

We’re surrounded by the cyber-sphere today almost as much as we are surrounded by the air we breathe. And, for many, maintaining a constant connection to this digital reality is almost as important as inhaling and exhaling. While this is true for members of every consumer demographic, it’s especially true for today’s younger consumers…and they’re […]

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How Retailers Can Improve The Online Shopping Experience

By Michelle Deery Got an online shop that you want to grow? Then your store must provide a pleasant shopping experience for your customers. People love to shop online. In fact, 96 percent of Americans now shop online, with many preferring to do so out of convenience. Convenience is a huge deal. If your website […]

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11 ideas for engaging emails #infographic

This infographic has two purpose: one is plain to see, the other is a bit less obvious. First, the easy to spot purpose: Communicate to you a variety of ideas you can use in your email marketing. Switching things up a bit with unexpected content will keep your readers better engaged. Check out this 11-item […]

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Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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