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Tag Archives: marketing

4 Things that Prevent Your Sales Success

Just now starting to settle into, yet again, another New Year and thinking about what I did just right during those spikes of success last year. We have another chance to succeed. A new year of sales goals to be met, profit margins to be increased, and customer retention rates to be elevated and hopefully, […]

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Build Your Online Celebrity Status: Why Online Reviews Are Essential to Your Success

By Lindsay Dicks In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. A business that doesn’t have such a presence is going to be written off by many consumers as “behind the times” or “unprofessional.” But increasingly, we […]

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Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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How can you best reach your customers? The merits of personas for choosing advertising platforms

By Bruce Hakutizwi You’re a business owner with an unexpected cash injection of $5,000 earmarked for marketing spend. So where do you spend it? Don’t put it all on your Facebook account or into billboard advertising, newspaper spreads, or anywhere else just because that’s what you’ve always done. Marketing spend should be allocated not to […]

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Discover how U.S. ‘belts’ can simplify, inspire your marketing, product development

Need something to “prime the pump” and get you started thinking about new markets to develop, new customers that might be interested in your product or service, or new ways to adapt or market your product or service? Maybe you need a good belt! No, I’m not talking about taking a swig of your favorite […]

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7 Reasons You Should Start Podcasting

By Rob Cressy If you are looking for a new way to increase your credibility and awareness, build relationships, and generate new leads and dollars then podcasting is the answer. As a marketer it is important to be forward thinking and take advantage of where the market is going, not where it has been. Last […]

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The Most Popular Times of Year to Buy Certain Items Online

As an e-commerce business owner, you are interested in doing everything you can to boost your sales. One way to do this is to be aware of the most popular times of the year for consumers to make certain purchases. Knowing when people are most likely to purchase items like power tools, toys, and other […]

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Provide a home service? Discover how local search and marketing is rapidly changing

Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]

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6 Tips for Driving Traffic to Your Business Blog

By Derek Miller Most companies are already aware of the value of blogging. Businesses that have a blog and publish regularly generate roughly 67 percent more leads every month than companies that do not blog. Having accepted the fact that you need a business blog, the next step is implementing strategies to help increase the […]

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