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Tag Archives: marketing

One Percent Edge #Podcast: Ian Altman

Learn New Sales Skills to Succeed with Savvy Customers with Ian Altman Most businesses believe their revenue is increasing. That may be true, but as the saying goes, ”Nothing happens until you sell something.” Selling has changed drastically in recent years, and you need to learn new skills to succeed. Consumers are savvier than ever […]

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Stop paying outrageous web coder fees with this easy Google hack

Making sure that your business website is optimized for search engines can make small business owners feel like they’re swimming upstream against a strong current in pursuit of a destination that is constantly moving further away. Consultants and coders will review your site and make suggestions on ways to improve it and these projects always […]

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Google’s version of Amazon ‘top reviewer’ and why it’s important for your local businesses

Have you seen the “Top reviewer” badge as you’ve browsed customer reviews on Amazon.com? Comments and ratings from top reviewers tend to carry more weight because consumers feel that these reviewers are serious about their assessments. Top reviewers demonstrate a level of commitment significantly above that of occasional reviewers so they have something of a […]

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You may not be targeting the right people in your social media marketing!

Have you ever had a dream where you’re suddenly in a place where you don’t recognize anyone and don’t know why you’re there? That’s essentially the environment businesses accidently create within their social media marketing campaigns if they aren’t careful. Consider this question: Are you trying to build your authority or do you want to […]

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3 ways to improve business relationships over the holidays that will last for years

A) In a relationship. B) It’s complicated. How would your customers describe their relationship status with your business using those familiar Facebook terms? One of the cardinal principles or goals for businesses today, in both retail and B2B organizations, is to establish relationships between themselves and their customers (and employees, I might add). And, just […]

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New study blasts common SEO beliefs out of the water

How do you answer these questions: Are you packing your blogs with keywords or painstakingly trying to get your percentage of keywords exactly right? Are you trying to make sure that the first sentence of your articles contains your keyword? Are you plugging your keyword into your headlines? If you answer “yes” to one or […]

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Why a Facebook Messenger Chatbot?

By Ray Manley Anyone with marketing experience knows that no strategy works forever – especially in the Internet Age, This it’s critical to stay up-to-date with your marketing strategy. Today, the most effective online marketing strategy is marketing via Facebook Messenger. FB Messenger allows you to interact with and present information to your audience. The best part? You can […]

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5 Tips for Creating and Growing a LinkedIn Group

By Lindsay Dicks LinkedIn groups can be a great way to present your expertise and thoroughly engage with potential clients. It can help your increase your influence and your LinkedIn connections. And luckily, starting one is not difficult! Pick a topic you’re an expert on. Don’t be too general, because that will make it difficult […]

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127 Facts You Probably Didn’t Know About Video Marketing

Did you know that on Twitter videos are six times more likely to be retweeted than photo posts? That just one of the salient statistics online marketers will find useful in this infographic by Raj Vardhman that WebsiteBuilder has shared with us. Dive in and get both the big picture and a lot of granular […]

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What the Great Google Cheeseburger emoji faux pas means for your online marketing

Before we pursue this relationship any further, I have to know one thing: Where do you stand in the Great Google Cheeseburger Controversy? Yes, the dust has settled a bit since the emoji hit the fan recently, but it’s worth revisiting the cyberspace kerfuffle for a few moments because I think it will help us […]

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