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Tag Archives: marketing

The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

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Email marketing graphics: Opposites are attractive

I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]

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Think Visually. It’s the Best Way to Sell, Persuade, Explain Anything to Anyone!

It is increasingly difficult for businesses to stand out and demonstrate unique value in today’s information and product overloaded world. It seems the more you say and the more information you provide, the less impact you have. So many buyer choices make your firm or service sound remarkably, or unremarkably, like the next. So, how […]

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Women’s History Month Tribute to Pioneering Entrepreneur: My Mother!

As we celebrate women’s history month, remember the great women in your life and don’t let their work be for naught. Women have made significant progress in business, but that progress has come on the backs of women who forged ahead, clearing the way. It is our duty to keep improving and widening the path. It’s our turn to carry the torch for future generations.

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Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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Micromarketing benefits: Great rewards for a challenging strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]

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The secret of a great small business team

The best leaders aspire to make those under them greater than themselves. Poor managers are fearful that those they manage may someday outshine themselves. If you want to achieve great success, you need to be the first type of leader I described. The reason is simple and I’ll give it to you in the form […]

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7 excellent branding opportunities you have right now

What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]

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This week in small business: How women entrepreneurs are excelling, the working vacation, and more

The experts speak in this week’s collection of curated content. The topics are many and varied: Travel tips, Instagram marketing tips, the importance of women entrepreneurs, and many more. Don’t put off reading through this…and if you tend to procrastinate, skip down to the advice from Jayson DeMers. Leadership, management, and productivity Small business owners […]

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Discover the Yin and Yang of marketing alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want […]

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