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Tag Archives: marketing

Think Visually. It’s the Best Way to Sell, Persuade, Explain Anything to Anyone!

It is increasingly difficult for businesses to stand out and demonstrate unique value in today’s information and product overloaded world. It seems the more you say and the more information you provide, the less impact you have. So many buyer choices make your firm or service sound remarkably, or unremarkably, like the next. So, how […]

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Women’s History Month Tribute to Pioneering Entrepreneur: My Mother!

As we celebrate women’s history month, remember the great women in your life and don’t let their work be for naught. Women have made significant progress in business, but that progress has come on the backs of women who forged ahead, clearing the way. It is our duty to keep improving and widening the path. It’s our turn to carry the torch for future generations.

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Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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Micromarketing benefits: Great rewards for a challenging strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]

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The secret of a great small business team

The best leaders aspire to make those under them greater than themselves. Poor managers are fearful that those they manage may someday outshine themselves. If you want to achieve great success, you need to be the first type of leader I described. The reason is simple and I’ll give it to you in the form […]

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7 excellent branding opportunities you have right now

What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]

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This week in small business: How women entrepreneurs are excelling, the working vacation, and more

The experts speak in this week’s collection of curated content. The topics are many and varied: Travel tips, Instagram marketing tips, the importance of women entrepreneurs, and many more. Don’t put off reading through this…and if you tend to procrastinate, skip down to the advice from Jayson DeMers. Leadership, management, and productivity Small business owners […]

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Discover the Yin and Yang of marketing alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want […]

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This week in small business: Are you addicted to entrepreneurship?

Discover how entrepreneurship is an addiction, content marketing is more than writing, and why women-owned businesses are on the rise. – these, and more (even a movie review!), in this week’s collection of curated content. Entrepreneurship, startups, and innovation Grant Cardone says that great entrepreneurs are addicts. See if you agree. Have you heard of the […]

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Train your team in these important marketing skills

Do you wonder what kind of training you need for yourself, or what kind of training you should provide for your team? The folks at Venngage shared an important infographic with me recently and for many small business owners, it can shed a little light on what kind of skills you and your team should […]

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