The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior […]
By Chris Landry These days, social media is as much a part of the customer experience as any other stage of the customer journey. The statistics back this up with 74 percent of consumers using social media to guide their purchase decisions and a further 60 percent engaging with brands on social before making a purchase. […]
50: Only Do Marketing That Works with Derek Champagne It is easy to get caught up in the act of swiping your card and not really knowing why, only to end up with a product you’ll realize later you didn’t even want. Marketing and pretty packaging can be deceiving, but bad marketing can make or […]
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more […]
By Lindsay Dicks Have you ever viewed a Twitter account and wondered how they got several thousand followers when their avatar is the egg and they have only posted one tweet…in 2012? Or have you seen a Facebook page that only posts affiliate links, but has thousands of Likes? Chances are, these followers and Likes […]