It was a big deal earlier this year when Twitter doubled the allowable length of a tweet from 140 characters to 280 characters. But when Google doubled the length of meta descriptions from 160 to 320 characters at about the same time, the news flew under the radar – yet that change could be far […]
The old adage that “knowledge is power” is more important to online marketing that almost any other endeavor – especially when you’re trying to catch up to and overtake your competitors. To get the ball rolling on this accumulation of knowledge, let’s start with a simple exercise to see exactly where you stand: Do one […]
By Lindsay Dicks Since Google made the switch to change to their Hummingbird algorithm, things have changed for images used on your site, in addition to your content posts. Luckily, though, the changes aren’t that drastic, and most of them point back to what we always urge: use images and descriptions that clearly reflect your […]
For anyone tasked with the care and feeding of a blog, the single biggest problem in the long run is brainstorming worthy topics. Further, in the perfect world, the topics you cover in your blog would coincide with the topics people are investigating on the Internet. When those two areas overlap, you increase your ability […]
Do you like a good mystery? If you do, come with me on a little journey. I won’t take much of your time and along the way we might solve an online mystery you’ve experienced. I was reviewing a list of websites that had referred visitors to my site and I found that a few […]