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Tag Archives: Social Media Marketing

The incredible recent growth of Facebook and what it means for small business

Hold on to your figurative hats: more than 50 percent of all Americans check Facebook every day. Here’s how I got that number. According to the most recent Pew Research Center Social Media Update, 68 percent of all Americans use Facebook, and of those, 76 percent are on the popular social media platform at least […]

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Social media marketing importance growth and what it means for you

The writing is on the wall, on television screens, and in print: traditional forms of media consumption are falling by the wayside. At the same time, social media marketing importance is growing…big time. Let’s look at some figures behind the trends. During the recent NFL season, almost every week there was a story in the […]

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How to get your small business off the ground with social media

By Lilach Bullock One of the best things about starting or having a small business in this day and age is that you have access to a great, highly effective, yet cheap platform to help you increase awareness and find leads: social media. In this blog post, I’m going to share my top tips for how […]

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The critical keys to judging your social media marketing effectiveness

Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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Using LinkedIn in Your Social Media Marketing Program

By Cliff Ennico When planning your social media marketing strategy, it’s important to make sure you’re putting your time where it counts. Social media can be a “time vampire,” and not all platforms perform well for every business. If your business is consumer-oriented (B2C), you probably spend a lot of time on Facebook®. If your […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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3 Areas Where Your Brand Might Need a Stronger Social Media Approach

By Ken Rhie Social media marketing is how many brands are currently working to network and attract their target audiences through content and connection. Social media is now used by over 4 billion active people, creating a variety of platforms that have different purposes and audiences. But, brands might have trouble figuring out exactly how to […]

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Understand and leverage the Holy Trinity of Online Marketing

In Christianity, the Holy Trinity is the Father, Son, and Holy Spirit. In Cajun cooking the Holy Trinity is onion, celery, and green bell pepper. In Internet marketing, the Holy Trinity is SEO, content marketing, and social media marketing. When these three elements are mixed together in the right proportions, the result is a delicious […]

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Social media marketing benefits: Small business visibility, credibility, sales

“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” – Zig Ziglar. I posted this Zig Ziglar quote for the members of my Outrageous Success Facebook group the other day and as I reflected on it, it occurred to me that it parallels the most important […]

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