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Tag Archives: Social Media Marketing

Personal branding basics: The content question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession, […]

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The essentials: 15 social media apps and services to improve your marketing

Few business owners question the importance of social media marketing today, but doing a consistently good job with social media marketing is not easy. In fact, it can become very time consuming. Whether you take care of it yourself, or you have someone on your team who’s in charge of your social media marketing, it’s […]

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What tone and voice should your small business use on social media?

By Harris Roberts Keeping up with the day-to-day operations of your small business is hard enough without wondering how to brand yourself on social media, especially when your public relations employee is also the office manager. Although it takes some effort, it is so important to develop your business’s specific tone and voice on social […]

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Why likeable social media is crucial to your success and what to do about it

Quick question: What do you feel when you see those “sponsored” posts in your Facebook news feed? Granted, some may interest you, but aren’t most of them a bit of a turnoff? Further, I don’t think I’m going out on a limb to say that most of us don’t really like them. The likeability factor […]

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6 Ways to use social media in your small business…and marketing is only one of them!

Last time I checked you can’t beat free and that alone should be enough motivation for you to leverage social media as much as possible. Here are the six best ways to use social media in your business: Marketing Customer service Talent recruiting and hiring Selling Company communications Market and product research Social media marketing Social […]

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Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

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5 ways to market your Facebook page on a shoestring

Although I’ve titled this “Five ways to market your Facebook page on a shoestring,” almost all of the tips here involve no cost. So even if you can’t afford to buy a shoestring right now, there are ways you can get more marketing power from your Facebook business or fan page. 1. Ask for fans. […]

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The incredible recent growth of Facebook and what it means for small business

Hold on to your figurative hats: more than 50 percent of all Americans check Facebook every day. Here’s how I got that number. According to the most recent Pew Research Center Social Media Update, 68 percent of all Americans use Facebook, and of those, 76 percent are on the popular social media platform at least […]

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Social media marketing importance growth and what it means for you

The writing is on the wall, on television screens, and in print: traditional forms of media consumption are falling by the wayside. At the same time, social media marketing importance is growing…big time. Let’s look at some figures behind the trends. During the recent NFL season, almost every week there was a story in the […]

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How to get your small business off the ground with social media

By Lilach Bullock One of the best things about starting or having a small business in this day and age is that you have access to a great, highly effective, yet cheap platform to help you increase awareness and find leads: social media. In this blog post, I’m going to share my top tips for how […]

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