Skip to content

Tag Archives: Social Media Marketing

How to choose the right social media sites for your business

By Lindsay Dicks Unless you’ve hired a social media marketing company or designated staff to handle your profiles, you’re likely trying to figure out where you can get the most bang for your buck. After all, you’ll quickly eat up a large percentage of each day if you try to maintain profiles on all the […]

Continue Reading: How to choose the right social media sites for your business →

Here we go again: Facebook edges businesses out of news feed

Sometimes I think Mark Zuckerberg sees the people and businesses who inhabit his world – aka Facebook – like dolls at a 4-year-old’s tea party. He sits us where he likes. He makes us interact with each other however the mood strikes him on any given day. Currently, Zuckerberg is in the mood to decrease […]

Continue Reading: Here we go again: Facebook edges businesses out of news feed →

You may not be targeting the right people in your social media marketing!

Have you ever had a dream where you’re suddenly in a place where you don’t recognize anyone and don’t know why you’re there? That’s essentially the environment businesses accidently create within their social media marketing campaigns if they aren’t careful. Consider this question: Are you trying to build your authority or do you want to […]

Continue Reading: You may not be targeting the right people in your social media marketing! →

5 Tips for Creating and Growing a LinkedIn Group

By Lindsay Dicks LinkedIn groups can be a great way to present your expertise and thoroughly engage with potential clients. It can help your increase your influence and your LinkedIn connections. And luckily, starting one is not difficult! Pick a topic you’re an expert on. Don’t be too general, because that will make it difficult […]

Continue Reading: 5 Tips for Creating and Growing a LinkedIn Group →

5 things to never do on social media

By Lindsay Dicks Lately we’ve been going over all the things you SHOULD do on the various social media sites, but this week I thought we’d go over some of the basic things you should never do, especially when your clients follow you. Argue with followers. At some point, it’s likely that someone will post a […]

Continue Reading: 5 things to never do on social media →

What digital marketers can learn from the baseball playoffs

I’m no expert in baseball, but I’ve noticed something that happens every year during the major league baseball playoffs: When the series is on the line, managers use their best pitcher even if he hasn’t had the amount of rest required between starts. How does the manager know who is best? If you have any […]

Continue Reading: What digital marketers can learn from the baseball playoffs →

3 special days to note in your business, social media posts

I think that no matter what business you’re in, or what your occupation is, the end of the year is always “crazy.” The 800-pound gorilla in the room is the holiday shopping season; even if you aren’t in retail, it impacts both your business and personal lives. There are, however, other events to note in […]

Continue Reading: 3 special days to note in your business, social media posts →

7 Ways to Improve Your Social Media Photos

By George Minton In social media, photos matter! They are what everyone loves to share and post. For this reason, everyone should continue improving their skills in photography. However, everyone – particularly marketers – knows that creating engaging photos isn’t as easy as it sounds and we all want to save as much of our hard-earned […]

Continue Reading: 7 Ways to Improve Your Social Media Photos →

Tips and Tricks for Twitter

By Lindsay Dicks Twitter is the 12th most popular site in the world, and adds hundreds of thousands of new users each day. To say the least, it’s important to have a presence on the site. However, many people still think Twitter isn’t right for them. They may think they can’t make a dent amongst the […]

Continue Reading: Tips and Tricks for Twitter →

10 Ways to Use Pinterest

By Lindsay Dicks Pinterest is one of the most popular social networking sites in the world, but many companies are still stumped on how to use it. Which is understandable, since it doesn’t work for everyone. However, if Pinterest is a good fit for your business (i.e. any business with a “lifestyle” theme), there are […]

Continue Reading: 10 Ways to Use Pinterest →