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Tag Archives: Social Media Marketing

10 things to share on social media

By Lindsay Dicks As I mentioned a few weeks ago, diversity is very important to your social media presence. It keeps your audience from getting bored, and helps them learn about different aspects of your personality and your business. However, sometimes people stumble when it comes to how to vary their content. Here are 10 […]

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Use tutorials to establish authority and build relationships

The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group […]

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The five experts you meet in digital marketing heaven

Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]

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Personal branding basics: The content question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession, […]

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The essentials: 15 social media apps and services to improve your marketing

Few business owners question the importance of social media marketing today, but doing a consistently good job with social media marketing is not easy. In fact, it can become very time consuming. Whether you take care of it yourself, or you have someone on your team who’s in charge of your social media marketing, it’s […]

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What tone and voice should your small business use on social media?

By Harris Roberts Keeping up with the day-to-day operations of your small business is hard enough without wondering how to brand yourself on social media, especially when your public relations employee is also the office manager. Although it takes some effort, it is so important to develop your business’s specific tone and voice on social […]

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Why likeable social media is crucial to your success and what to do about it

Quick question: What do you feel when you see those “sponsored” posts in your Facebook news feed? Granted, some may interest you, but aren’t most of them a bit of a turnoff? Further, I don’t think I’m going out on a limb to say that most of us don’t really like them. The likeability factor […]

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6 Ways to use social media in your small business…and marketing is only one of them!

Last time I checked you can’t beat free and that alone should be enough motivation for you to leverage social media as much as possible. Here are the six best ways to use social media in your business: Marketing Customer service Talent recruiting and hiring Selling Company communications Market and product research Social media marketing Social […]

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Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

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5 ways to market your Facebook page on a shoestring

Although I’ve titled this “Five ways to market your Facebook page on a shoestring,” almost all of the tips here involve no cost. So even if you can’t afford to buy a shoestring right now, there are ways you can get more marketing power from your Facebook business or fan page. 1. Ask for fans. […]

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