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Tag Archives: Social Media Marketing

How to get your small business off the ground with social media

By Lilach Bullock One of the best things about starting or having a small business in this day and age is that you have access to a great, highly effective, yet cheap platform to help you increase awareness and find leads: social media. In this blog post, I’m going to share my top tips for how […]

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The critical keys to judging your social media marketing effectiveness

Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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Using LinkedIn in Your Social Media Marketing Program

By Cliff Ennico When planning your social media marketing strategy, it’s important to make sure you’re putting your time where it counts. Social media can be a “time vampire,” and not all platforms perform well for every business. If your business is consumer-oriented (B2C), you probably spend a lot of time on Facebook®. If your […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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3 Areas Where Your Brand Might Need a Stronger Social Media Approach

By Ken Rhie Social media marketing is how many brands are currently working to network and attract their target audiences through content and connection. Social media is now used by over 4 billion active people, creating a variety of platforms that have different purposes and audiences. But, brands might have trouble figuring out exactly how to […]

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Understand and leverage the Holy Trinity of Online Marketing

In Christianity, the Holy Trinity is the Father, Son, and Holy Spirit. In Cajun cooking the Holy Trinity is onion, celery, and green bell pepper. In Internet marketing, the Holy Trinity is SEO, content marketing, and social media marketing. When these three elements are mixed together in the right proportions, the result is a delicious […]

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Social media marketing benefits: Small business visibility, credibility, sales

“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” – Zig Ziglar. I posted this Zig Ziglar quote for the members of my Outrageous Success Facebook group the other day and as I reflected on it, it occurred to me that it parallels the most important […]

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Your vote has been counted: A collection of your most useful small business articles

With so many ways to measure web traffic, page views, and clicks, it’s easy to crowd-source information on a lot of different topics. I went back through our click statistics to find the most popular articles that I’ve linked to over the last year or so. Most of these were included in our regular “This […]

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5 ways social media marketing benefits stretch beyond sales

Savvy small business owners are getting adept at using social media marketing to boost sales. (If you want a great overview of the major social media platforms you can leverage, check out this infographic.) However, there are social media marketing benefits that go beyond immediate sales. It’s important that you understand the big picture of […]

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