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Tag Archives: customers

Easy loyalty hacks to wow your customers

Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add calories to your diet. I want to point out some of the easiest and most productive hacks to […]

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Why Shopping Locally Matters Year Round, and How Your Small Business Benefits.

Small Business Saturday 2015 is now history, yet many small business owners are shrugging their shoulders wondering what all the hoopla was about. The concept of Small Business Saturday is great.  No doubt about it.  It raises awareness of the importance of small businesses to our communities.  However, one day isn’t enough to give you […]

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Ready to “Deck the Halls” for Holiday Success?

Can you believe this is Thanksgiving week?  Thanksgiving traditionally marks the official beginning of the holiday season — although in recent years it’s been gearing up before Halloween which is an entirely different subject.   Anyway, when I landed this week at my home airport from business travel, it was fun to see the entire […]

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Want a Profitable 2016? End 2015 on a Positive Note With Your Clients. Here’s how.

Editor’s Note:  This post is sponsored by Staples.  All thoughts and opinions are my own. What’s the last interaction or communication you usually have with your best clients or customers? More often than not it’s giving them a bill, right? Compare that to your first contacts with these folks when you were trying to bring […]

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Leverage Resources to Boost Holiday Season Productivity

Editor’s note: This post is sponsored by Staples. All opinions and thoughts are my own. This is probably something that small business owners already know – or at least feel in their bones – but on average they work 52 hours a week, according to a recent Wells Fargo/Gallup Small Business Index. Further, most work […]

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Will Google’s New Feature Make Lines Shorter at Your Small Business?

“Nobody goes there anymore. It’s too crowded.” That’s one of the most famous Yogi Berra quotes and while it sounds funny, a new Google search feature may turn this oxymoron into a reality. For many small businesses, Google now gives searchers a visual picture to help them determine when the business is most packed by […]

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Create Fusion With Your Customers

By Jeff C. West In order for any business to be successful, at the very minimum, you must have three components: You must have a product or service that provides enough value to a customer that they are willing to trade their money for your product or service. You must have a sales process in place […]

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The Most Abused Customer Is The Sold Customer

Years ago, when I was just starting to speak and consult on customer service, my friend Dr. Larry Baker shared this concept with me. Now the word abused may be a bit strong, but his point was well taken. For some customers, the pre-purchase experience is better than the post-purchase experience. My belief is that […]

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3:00 Inspiration Break with Susan Solovic: The Watering Bowl

Dogs go “social” at cage-free daycare   Watch Susan Solovic talk to Jeremy King, co-founder of The Watering Bowl, a cage-free doggie daycare and boarding facility. Solovic is a small-business expert, best-selling author, and media personality. She sits down with King to discuss how his business uses social media and other tools to offer exceptional […]

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12 Tips to Get Winning Reviews for Your Business

How many of you remember one of the original TV talent shows, “Star Search”? Almost daily I find myself going on a different kind of star search – I’m always looking for the average number of stars a product or app has received from users. One of the best attributes of the Internet is its […]

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