Empty seats are never good for a restaurant. You don’t make money unless people are sitting in them ordering food and drinks and enjoying themselves. But imagine if you had empty seats because you allowed customers to walk out the door without being seated. Let me explain. My husband and I went to a small neighborhood Mexican [...]Continue Reading: The Most Expensive Seats in a Restaurant Are the Empty Ones for Owners. →
Tag Archives: customers
By now, if you don’t understand the huge impact social media is having on our society today, then you must be living under a rock. For millions of Americans, social media is a prevalent part of their personal and professional lives. And many small businesses are learning to expertly leverage social media as an effective [...]Continue Reading: The Social Media Dilemma: Managing the Business Benefits vs. Personal Risks →
Emails — can’t live with them and can’t live without them. Email is the primary form of business communication today. On average, we spend about 28 percent of our work day managing emails and the majority of them are unnecessary. The typical worker gets approximately 147 emails per day. (I get far more than that!) Of those emails, 48 percent get deleted which takes about 3.2 seconds each — that’s four minutes a day — 20 minutes a week of basically wasted time.Continue Reading: Rein in Your Email Use for Greater Results. →
Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.Continue Reading: Put Instagram to Work in Your Small Business →
Craving a box of Thin Mints but you don’t have any cash? Not to worry. The Girl Scout ringing your doorbell most likely is prepared to take your credit card via a mobile payment system.Continue Reading: Even the Girl Scouts are Going Mobile. Is Your Small Biz Keeping Pace? →
Online commerce is becoming a bigger and bigger piece of the pie for retailers of all sizes. A recent survey of Chief Financial Officers at retailers across the country by the professional services firm BDO USA, found nearly nearly three-quarters expect e-commerce sales to increase by 6.9 percent this year.Continue Reading: Small Business Retailers Prepare for Online Business Growth →
Wouldn’t it be nice to know why your customers choose you over a competitor? Yes I realize you probably think you already know the answer. They choose you because you’re the best. After all, business owners must be confident about their product or service so we often lull ourselves into a content state of complacency.Continue Reading: Want to Know What Your Customers are Thinking? Ask Them. →
One of the biggest assets a business can have is talented, loyal employees who understand the importance of customer service. I beam with pride when someone compliments one of my team members. It confirms what I already know: I’m fortunate to have the best and the brightest working with me.
As business owners, we place trust in our employees that they will represent the company well in all public interactions. But have you ever thought about what could happen when a customer overhears your employees talking to each other. Do you know what they are saying? Your customers do and they are listening.
It’s true. Not all sales are good sales. Sometimes you need to walk away or even fire a client. To build a sustainable company, there are times when less is more, and you should recognize those times.
Too frequently, small business owners lower their prices with the hope of generating more business.
One of the biggest mistakes new business owners often make is not charging enough for their services. Sometimes it’s because they don’t understand their cost structure, and sometimes it’s because they are so desperate for the business that they’re afraid to charge more. Regardless of the reason, charging too little is not a good idea. It will not bring you more business and it may actually drive business away.Continue Reading: Don’t Compete on Price! →