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Cutting Costs the Right Way

By Cliff Ennico “We have a retail business (both brick-and-mortar and Internet). We have tried every marketing trick in the book but we can’t seem to push our sales up beyond a certain point due to too much competition. “We need to grow our business but are not sure how to do it in such […]

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Executive Coaching Advice: Understand How People Make Decisions

By Dan Coughlin In 1995 I first learned the DISC Method, and I found it to be intriguing. It was about how different people have different needs that have to be met before they make a decision. Over the past almost quarter-century I’ve seen many, many different ways of explaining this topic including using the […]

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Does This Dress Make My Butt Look Big?

By Shep Hyken We must always be honest with our customers. Even if it is something the customer doesn’t want to hear. Many of you will be able to relate to this. My wife holds up two pairs of shoes and asks me, “Which pair of  shoes do you like better?” I know I’m in […]

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In a Thriving Business, Customers Are Not Optional!

By John Tschohl Modern consumers have grown up in a world of technology and innovation. They intuitively know how to define as well as expect exceptional customer service. In a thriving business, keeping customers is not optional, it’s a requirement for businesses to survive. At Amazon, Jeff Bezos states the following in his 2016 letter […]

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Graduates: How to land a great job that prepares you for entrepreneurship [#infographic]

By Donna Moores For many graduates – even when they are searching for a job to start their careers – the long-term goal is to own their business. With hundreds of success stories of young entrepreneurs, the idea of having a startup inspires many graduates. You can always opt for starting a business without having […]

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3 Common Customer Service Complaints and How to Fix Them

The digital age comes with plenty of perks, but it has its pitfalls as well. This is especially true when it comes to customer service. Connectivity gives consumers more ways to contact a business than ever before, and in today’s modern world, consumers demand top-notch service and they want it delivered fast. Whether it’s by […]

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Preparing for your first investor

By Cliff Ennico “We set up a limited liability company last year for a tech business. There are three of us – one of us acts as ‘managing member’ and the other two vote only on important decisions. We have never had a written agreement for our business. “A wealthy individual has indicated an interest […]

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5 Ways to Attract Millennial Talent to Your Small Business

By Liz Greene Currently, millennials represent more than a quarter of the U.S. workforce, and it won’t be much longer before they’re the largest demographic in the workforce. As boomers retire and leave the workforce, the number of Gen Y employees is expected to grow to over 50 percent by 2020. These statistics paint a […]

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The opportunity in every inquiry

By Jeff Davidson Since anyone in your company is a potential public contact point, everyone must understand the opportunity in every telephone inquiry. Take the opportunity to thoroughly review with your staff how the phone will managed, and, if this applies to your business, avoid placing telephone reception responsibilities with the newest and least informed […]

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How To Track And Validate Website Sales Leads By Marketing Channel

By Matt Cannon Confidence can be a powerful tool in business, and confidence comes with certainty. When you know you have all of the information you need to make a decision, you can make it with confidence. That’s why there’s no reason not to implement lead tracking and validation into your online marketing efforts. With […]

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