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Build Your Online Celebrity Status: Why Online Reviews Are Essential to Your Success

By Lindsay Dicks In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. A business that doesn’t have such a presence is going to be written off by many consumers as “behind the times” or “unprofessional.” But increasingly, we […]

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The problem buying a business with an eBay, Amazon, or Etsy account

By Cliff Ennico It’s no secret that selling merchandise on eBay, Amazon, Etsy, and other online e-commerce platforms is big business: The number of people worldwide making a full- or part-time income on eBay has been estimated at between eight and 12 million, More than 100,000 third-party sellers on Amazon are estimated to have made […]

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#Infographic Inspiration: Immigrants Who Became Successful in America

By Omar Kahn Why are there so many stories of immigrants being successful in America? This infographic from Hansen & Company takes you through just a few of those stories. After having made it to American from other countries, immigrants often seem to have that extra hunger to succeed. For example, Yahoo! founder Jerry Yang created […]

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Customer Service with Passion and Principles

By John Tschohl In 1979, long before customer service came into vogue, I designed the world’s first customer service training program. I felt that if organizations would make their customers feel special, wanted, and appreciated, they would have loyal customers. The way to do that was by giving front line employees the needed tools to […]

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Some random thoughts on the Amazon-Whole Foods merger

By Cliff Ennico As the whole world knows by now, Web retailer Amazon.com announced that it will buy the Whole Foods upscale grocery chain. The merger will give Amazon access to dozens of “brick and mortar” supermarkets in virtually every major city in the U.S. Amazon has made some pretty interesting acquisitions over the years […]

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How can you best reach your customers? The merits of personas for choosing advertising platforms

By Bruce Hakutizwi You’re a business owner with an unexpected cash injection of $5,000 earmarked for marketing spend. So where do you spend it? Don’t put it all on your Facebook account or into billboard advertising, newspaper spreads, or anywhere else just because that’s what you’ve always done. Marketing spend should be allocated not to […]

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Just stop it!

By Shep Hyken There’s an old joke that goes something like this: A guy goes to the doctor. He raises his arm and complains, “It hurts when I do this.” The doc says, “Then don’t do that.” In other words, “Stop it!” That reminds me of a very funny video I saw on YouTube that […]

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7 Reasons You Should Start Podcasting

By Rob Cressy If you are looking for a new way to increase your credibility and awareness, build relationships, and generate new leads and dollars then podcasting is the answer. As a marketer it is important to be forward thinking and take advantage of where the market is going, not where it has been. Last […]

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Setting up a worker’s co-operative as an LLC

By Cliff Ennico “I have run a successful service business for many years. “I am getting ready to retire and have been approached by several local competitors who would love to buy my business. “The problem is that I have several long-serving employees in their 40s and 50s who would probably be terminated if I […]

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Some thorny lease problems

By Cliff Ennico This week’s e-mails are all from small businesses negotiating leases of retail and office space. “My company has an opportunity to lease space in a large office tower in our city – a very prestigious address. “The problem is that we can only sublease the space. The current tenant is having financial […]

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