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Tag Archives: small business

The Essentials: What is SEO content?

To start answering the question, “What is SEO content?” we need to begin with the most basic and simple answer – anything that can go on a web page – and then start unpacking that answer. Think of what you have seen on the thousands of web pages you’ve viewed over the years. Your list […]

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BEST-SELLING AUTHOR AND EMMY WINNER ON MISSION TO ADDRESS ATLANTIC CANADIAN ECONOMIC CONCERNS

HALIFAX, Nova Scotia-  The Entrepreneurial Development Conference and Expo (EDCE)—Atlantic Canada’s largest conference and networking event for small business owners—today announced that Emmy winning TV personality turned entrepreneurial expert Susan Solovic is partnering with EDCE in its mission to strengthen the region’s economy through networking and education by participating in the Halifax event, taking place […]

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Personal branding and social media: The potent one-two punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true […]

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This week in small business: Up your e-commerce game

While there is a lot of good general information in this week’s batch of curated content, I think anyone involved in e-commerce is going to be especially pleased with many of the offerings. Leadership, management, and productivity The best sure-fire way to boost the bottom line is to reduce costs. If you’re into e-commerce, Munira […]

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Answer this one question to find the difference between an entrepreneur and a small business owner

Which would you prefer: To stand back and admire a beautiful wall you had built brick-by-brick, or To imagine what that a beautiful brick wall would look like in an area where the people had never before experienced brick walls? In many important ways, how you respond to that question will embody for you the […]

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Email marketing graphics: Opposites are attractive

I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]

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This week in small business: Become a master of DIY market research

I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris […]

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They give you a few free square inches, here’s how to make the most of them!

Leveraging a consistent 1-percent edge to outpace the competition means taking advantage of every opportunity you have to further your small business. And in your social media accounts, this requires you to use every tool at hand and one of those tools is your cover photo or cover art. I’ve grabbed some Twitter cover art […]

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5 ways to market your Facebook page on a shoestring

Although I’ve titled this “Five ways to market your Facebook page on a shoestring,” almost all of the tips here involve no cost. So even if you can’t afford to buy a shoestring right now, there are ways you can get more marketing power from your Facebook business or fan page. 1. Ask for fans. […]

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2 strategies to start your small business while working another job

There are thousands of wannabe-entrepreneurs sitting at desks right now who want to dump their jobs. What they need is a strategy so they can start their small business while working their full-time job. This is the ultimate – and in many cases, the most difficult – way to bootstrap your new business. But, arguably […]

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