By Cliff Ennico Two e-mails I received this week deal with a recent phenomenon in e-commerce – the so-called “private labeling” of merchandise on Amazon, eBay and other online venues. Here’s how it works: a seller buys merchandise in bulk from a manufacturer (usually in China or elsewhere in Asia). The merchandise is not trademarked […]
By Melanie Luff Social media has acted as a vital marketing tool for businesses, building the bridge between buyers and products. However as the line between social networks and online marketplaces blurs, what does this mean for small business? Predicted to roll out changes enabling users to buy advertised products at the click of a […]
Simple is simple. Simple doesn’t always mean easy. And, sometimes simple is actually hard to pull off. But some companies have mastered the art of simplicity. And, in doing so, they created customer experiences that are easier, frictionless, and more desirable. Siegle+Gale recently released their Global Brand Simplicity Index, and, for the third straight year, […]
Whether you sell surfboards, make coffee, formulate craft beer or sell paperclips in mass bulk, you’re an expert on your product and the people that buy it. But that doesn’t mean you know the basics of running a business (accounting, invoicing, networking, social media), and that’s OK. You don’t have to be a jack-of-all-trades and […]
Did you catch all of the mistakes in the headline of this article? If you did, congratulations – you’re a grammar and spelling expert! If you didn’t get them, then you need to take a refresher course before you start writing for publication. See, here’s the thing – people say, “Oh, well, everyone makes mistakes…” but no, not […]