Author: Guest Expert

Why Clarity and Conviction Beat Charisma

By Dan Coughlin Communication is obviously essential to being an effective leader. So what makes for really effective communication? Here are three definitions from Merriam-Webster Dictionary to consider: Charisma – a special magnetic charm or appeal Clarity – the quality of being expressed, remembered, and easily understood in a very exact way Conviction – the […]

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Why Social Media is Essential for Small Business

By Angela Ostroff A recent survey showed that just over four out of every five small businesses uses social media in order to promote themselves. While this number is certainly impressive, it also means that thousands and thousands of businesses are still not using social media. Also, it’s probably true that not all of the businesses that reported […]

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