Author: Guest Expert

Improve visibility, reputation and branding through awards programs

Winning media attention and gaining respect in a crowded marketplace can be considered two valued branding campaign components. Because buyers on all levels say that they make decisions based on general information, perceived value and a company’s reputation, the challenge is then how to gain positive notoriety and differentiate your business from the competition. Being […]

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Small business owners say their local politicians are failing them

We recently polled our Alignable members asking “Do you feel your political figures stand up for local business in your community?” With almost 80 percent replying “No,” it appears local politicians may have some work to do connecting with the businesses in their neighborhoods. So why are small business owners feeling underrepresented? Many business owners […]

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