In 1984 the International Customer Service Association started National Customer Service Week as a way to recognize and reward those people and companies focused on customer service. In 1992 President George Bush signed a proclamation declaring that the first week of October would be National Customer Service Week, making it “official.” Since that time, many […]
It’s a little ironic. Print media businesses around the country are shutting down, forever silencing their presses. Yet, at the same time, more “press” releases are being produced that ever before. The business owner can leverage press releases in two important ways. The first is the traditional reason businesses issue press releases: to gain publicity. […]
When it comes to sharing content, it’s no longer enough to simply tell your followers what you’ve been up to at the shop or office. Businesses now need to focus on keeping their audience engaged and giving them content worth sharing. Whether it’s a post with a story that evokes emotion, idle chat in the […]
Customer service, it is common sense. You may know how to deliver an excellent customer service experience, but do you? Not long ago a potential client called my office. We discussed the reason he was calling, the problems he’s having and the results he wanted to achieve. He claimed his employees weren’t executing on the “basics.” […]
This coming week Connecticut will be joining about 27 other states that are adding a new type of business entity – the benefit corporation or “B Corp.” – to the traditional list of corporations, partnerships, and limited liability companies (LLCs). Under current law, corporations and other business entities can be “for profit” or “not for […]