It’s graduation time at most colleges and universities, and that inevitably brings up the subject of . . . jobs. If you’re thinking of hiring a recent college grad—and honestly, there is nothing better you can do to ensure the future of American business, except maybe hiring a military veteran—you care about what’s on his […]
I’ve endured 30-plus years of meetings and one of my biggest complaints is that too often there’s a clear lack of divergent thinking. Folks tend to jump on the bandwagon around an idea quickly, especially if an influential person in the group makes the suggestion. Don’t misunderstand. I’m all for generating and acting on big, […]
Win your sales conversations with one simple step: Prepare. Remember Donald Trump’s famous line “You’re Fired!” as he eliminated candidates on The Apprentice? Seemed harsh, but in reality your customers will quickly fire you in just as caustic a manner for not being prepared for your sales conversation. Last week I received a call from […]
If your small business has employees, chances are you need to provide workers’ compensation insurance to meet your obligations to workers who get injured or become ill due to their job. For the small business owner who already has a full plate, navigating the workers’ compensation system can be time-consuming and overwhelming. To help simplify […]
Traditional marketing was used to get customers “in the door.” But today’s marketing keeps customers coming back. It’s more than a marketing message. It’s a marketing experience. More and more, the case for customer service and experience is being closely linked, if not actually one in the same, with marketing becomes stronger. The marketing department […]