Some companies really understand customer service. They know how to hire for it, train for it and deliver it. Other companies claim to give customer service, but in reality, they are grounded in an operations mentality with rules and policies that allow for little flexibility, preventing them from being anything more than just average or […]
Last week I was privileged to speak at the first annual Phoenix eTailers Conference, hosted and organized by e-commerce expert and podcaster Melinda Jackson of RRB Radio. If you are selling merchandise on eBay, Amazon, Etsy, or one of the other online retail platforms, here is some state-of-the-art wisdom—and some cutting-edge resources—from speakers at the […]
Hello, my name is Tammy, and I am a smartphone addict. Well, at least I was until very recently. But, before I go into my experiment, what led up to it, and ultimately what the results were (although you can grasp from the title that the results weren’t bad), I thought it might be good […]
Decision makers don’t care about your product’s speed, specifications, or efficiency. They don’t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Buyers are particularly attracted to phrases that are linked to their business goals and objectives. Start speaking in […]
One look at your business’ Facebook news feed shows a streaming series of posts with dozens, hundreds, or even thousands of likes. And then there’s your most recent post with two likes, one of which is from your mom. What’s wrong? Why are all these people getting hundreds of likes for a silly picture of […]