Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-related question facing marketers has been what music to use in a TV or radio campaign. Often an afterthought and usually licensed from popular music, this […]
Unlike our usual quarterly e-newsletters, in which we provide you with womenabling news and updates in a variety of areas, in this issue we are focusing on a single, important landmark in women’s enterprise development – the 25th anniversary of the signing of the Women’s Business Ownership Act of 1988. The law, also affectionately known […]
According to a news report I saw last night there’s a new drug on the market specifically designed to help business owners who are suffering from Phobia est Consiliarius, commonly known as “Advisor Phobia.” Early symptoms are sweaty palms, continually sitting on ones wallet in the hopes that things might get better, or nightmares in which a small, imaginary […]
Assimilated Leadership Mentor Shares 4 Tips for Harnessing Your Feelings Emotional. Sensual. Intuitive. Society tends to treat these “feminine” qualities as liabilities; traits that should be suppressed and discouraged because they make us appear “weak.” “Those characteristics are in fact the foundations of our feminine power,” says Leela Francis, author of “Woman’s Way Home,” (www.VividlyWoman.com), […]
By Cliff Ennico “I have been selling merchandise on eBay and Amazon for some time. I would like to build a ‘brand’ for the merchandise that I sell, but I’m being told that the only way to do that (since I’m not the manufacturer of these goods, only the distributor) is to get an exclusive […]