By Lindsay Dicks You’ve heard me talk about “content marketing” before. In case you’re a bit rusty on your terminology, content marketing is the process of creating relevant content and using it to attract and engage your audience. So rather than saying “here is my website, here are my products, buy them,” content marketing creates […]
By Sreeram Sreenivasan Experts and thought leaders enjoy the enviable position of having a huge following and high visibility. They are trustworthy, well-respected and their opinions are valued. This enables them to reach a wide audience and grow their business easily. People flock to them for advice, opinions and solutions, and eventually become loyal customers. […]
By Beth Kotz From steam-powered engines to assembly lines and cutting-edge servers, technology has always been a powerful tool for businesses. Now, the next big thing in that line of progression is here: the Internet of Things. At its most basic, the IoT is simply a web of interconnected, Internet-enabled everyday devices outfitted with sensors […]
By Dan Coughlin Recently I heard a speaker talking about the rights of homeless people. I was so impressed by his message and his example. It was a powerful speech including many good points. He said it was wrong to criticize homeless people in a degrading way, and that it was wrong to make generalizations […]
By Cliff Ennico Anyone trying to figure out the mood of the American voter right now is bound to be scratching their heads. Last November, the voters threw Republicans into Congress and the White House in almost record numbers, with a mandate to slash Government spending, end Obamacare, and enact massive tax cuts. Straightforward enough, […]