By Ray Manley There are so many choices to make about a modern business, and if you are a solopreneur, every choice matters more than it might for a business with multiple staff members. As a simple illustration of this, consider your communications solutions. If you choose the wrong options, you may find customers unhappy […]
Sometimes it seems that we spend as much time and energy trying to reveal the spending habits and lifestyle trends of the Millennial generation as Francis Crick, Sydney Brenner, Leslie Barnett and R.J. Watts-Tobin did to discover DNA. It is, however, understandable. This huge cohort will be steering the economy for several decades, and the businesses […]
By Lindsay Dicks Like it or not, your Celebrity Status starts on the web. The first thing anybody does before doing business is goes to the web. If they’ve heard about you from somewhere, they will Google your name or company name to see if you really are an expert. If they have a problem […]
By Alex Smith (Editor’s note: The iPhone is celebrating its 10th birthday at exactly 9:41 a.m. June 29 – the moment Steve Jobs introduced the innovative smartphone to the world. By the way, if you look at iPhone ads, you’ll see that the phones always show 9:41. That’s just one of the interesting iPhone facts […]
By Bruce Hakutizwi Whether you’re forging a relationship with prospective customers or strengthening links with existing ones, the quality of your business communications will have a profound influence on your brand reputation. A coherent communications strategy will guide not only what you say, but how you say it. This means choosing the right channels – […]