By Phillip Lew What’s one of the inevitable side effects of living in a world where technology makes practically everything accessible almost instantly? We’ve developed a low tolerance for errors. We’ve come to expect that the mobile apps we use to chat, shop, look up information, or otherwise entertain ourselves will always work whenever we […]
It is increasingly difficult for businesses to stand out and demonstrate unique value in today’s information and product overloaded world. It seems the more you say and the more information you provide, the less impact you have. So many buyer choices make your firm or service sound remarkably, or unremarkably, like the next. So, how […]
By Shep Hyken Every day I get an email from RetailWire.com, a daily publication that is read by thousands of people in the retail industry. It’s the number one forum for discussions about hundreds of important issues in the industry. Now, before we go further, even though RetailWire.com focuses on the retail industry, what I’m […]
Sometimes, there’s a misconception that the biggest brands have it made once they reach the point of being a household name. It’s easy to think that all they have to do is maintain the status quo and coast, while the cash rolls in. But this is far from the reality. In fact, some of the […]
By Ray Manley I used to work for newspapers. I even owned a newspaper for a while. I’ve had hundreds of press releases cross my desk. Which do I run? Which do I toss? The general rule is easy to state, but a little more difficult to fully understand: A press release must contain actual […]