The goal of a salesperson is not to sell, according to relationship marketing theory. Instead, the goal is to create a long-lasting relationship with the customer and to instill a sense of loyalty. This means that a good salesperson needs to stay in touch and interact with clients, even after the sale has been made. […]
Content creation gets a lot of attention these days because search engines like Google give higher rankings to websites that publish new material regularly. While you should always work towards creating unique content for your articles, publishing curated content also offers advantages that can boost your site’s traffic, help you build connections, and establish your […]
By Gary Dek While most small businesses continue to need a traditional, brick-and-mortar presence, this doesn’t mean that entrepreneurs shouldn’t seek growth and opportunities online. Unfortunately, many small business owners look at the costs of web development as prohibitive, especially for an initiative that may or may not succeed. Nevertheless, there are a number of do-it-yourself […]
By Diane Robert and Leonard Phillips Business management guru Tom Peters once quipped that “If a window of opportunity appears, don’t pull down the shade.” Those are sound words of wisdom for any business owner, large or small. In the last two years, our business has been presented with two windows of opportunity. It took […]
Not all solopreneur business ideas are created equal. Some sound great, but will ultimately result in failure. Others might sound like they’re difficult to achieve but carry with them significant rewards. What are your options? We’re going to kick this off with a simple list that that will get you started, but if you don’t push […]