By Nicole McCullum Choosing keywords to optimize your small business website for is the very first step in creating a path to SEO success. The right keywords are what your target audience is entering into search engines to find businesses like yours. It’s important to understand that keywords can be one word, a phrase or a […]
When your limited liability company (LLC) starts attracting investors, you will need to adopt a more formal way for people to own, operate and manage the company. Last week’s column suggested some basic changes, including: Adopting a Board of Managers to run the company day to day; Giving owners “units” of membership interest (like shares […]
Someone in your organization irritated your customer. The customer left angry or upset. Maybe the customer was less than friendly and was difficult. Maybe the customer was too demanding or had unrealistic expectations. Whatever the reason, it doesn’t matter. The customer left unhappy. Someone might say, “Well, it was just one customer.” Well that way […]
Do you remember the very first time you had the privilege of staying in an upscale hotel and your room featured a fully stocked minibar? If you were a young adult and you came from a background of family vacations spent in bargain-basement motel rooms, it was probably quite a stunning sight – a refrigerator […]
Maybe you don’t like the work you do or the weird hours your profession requires you to keep. Perhaps your job is not what you thought it would be, or maybe it is more boring, unenjoyable or stressful than you imagined. Whatever the reason, your once-dream job has morphed into a nightmare, and you are […]