My mother, Ruth Frenz Ennico, passed away earlier this year at the age of 85. The following is taken from the eulogy I delivered at her memorial service recently. It’s never easy to lose your Mom. No matter how old or ill she was, no matter how prepared you think you are for her passing, […]
I’m going to avoid using the word strategy. It’s tough to use a word when it has so many different meanings. Over the past 20 years I have read dozens of books and articles on strategy and have had dozens of conversations with senior executives in many different businesses and industries from small businesses to […]
In 1984 the International Customer Service Association started National Customer Service Week as a way to recognize and reward those people and companies focused on customer service. In 1992 President George Bush signed a proclamation declaring that the first week of October would be National Customer Service Week, making it “official.” Since that time, many […]
It’s a little ironic. Print media businesses around the country are shutting down, forever silencing their presses. Yet, at the same time, more “press” releases are being produced that ever before. The business owner can leverage press releases in two important ways. The first is the traditional reason businesses issue press releases: to gain publicity. […]
When it comes to sharing content, it’s no longer enough to simply tell your followers what you’ve been up to at the shop or office. Businesses now need to focus on keeping their audience engaged and giving them content worth sharing. Whether it’s a post with a story that evokes emotion, idle chat in the […]