Category: Guest Bloggers

6 Tips for Mounting a Successful Crowdfunding Campaign

Crowdfunding is becoming an increasingly popular method to access financial capital. Rewards-based crowdfunding is appealing as a way to raise funds without giving up equity or increasing your debt. But there are other benefits too. Using your social network to gain support for your business goals and engaging your customers in the success of your […]

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Sell the Customer Service Experience, Not the Journey

Companies have figured out that customer service is marketing. It’s the reason customers come back. It’s the reason customers talk to their friends about the company. It’s the value that can drive your business. Smart companies promise a positive customer service experience – and they deliver. Recently I read an article that Walmart is going to keep […]

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Efficiency in Business is Nice, Effectiveness is Crucial

Has anyone ever told you how efficient you are? Efficiency can be described as doing a job correctly, or as the measure of productivity and how swiftly you can accomplish something. Efficiency-Related Activities: Establish a routine of departing the house easily in the morning Set out clothes, work materials, or briefcase the night before Address […]

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