Tag: business

A Womenabling Milestone: Marking the Silver Anniversary of the Women’s Business Ownership Act of 1988

Unlike our usual quarterly e-newsletters, in which we provide you with womenabling news and updates in a variety of areas, in this issue we are focusing on a single, important landmark in women’s enterprise development – the 25th anniversary of the signing of the Women’s Business Ownership Act of 1988. The law, also affectionately known […]

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The One Essential Marketing Tactic U.S. Brands Are Missing

Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-related question facing marketers has been what music to use in a TV or radio campaign. Often an afterthought and usually licensed from popular music, this […]

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WHY SOCIAL MEDIA MARKETING IS LIKE DRIVING A CAR IN 1915

I was privileged this week to give a keynote address on “Building a World Class e-Commerce Business” for the semiannual Sellers’ Conference for Online Entrepreneurs (SCOE) in Philadelphia, Pennsylvania.  This major networking event, now in its 9th year, is one of the leading conferences for online retailers, wholesalers and distributors, but is an absolute “must […]

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