By Cliff Ennico I just got back from speaking at this year’s eCom Chicago conference for online retailers (ecomchicago.com). A little history: about eight years ago, when eBay started cutting back on its popular outreach programs for eBay sellers, eBay sellers starting forming their own mutual support groups called “meetups” (for a complete list of […]
By Cliff Ennico Few things in life are more unsettling than getting a letter from the IRS. Especially if you don’t think you did anything wrong. But don’t panic. Millions of people get these every year, and most of the time, there’s nothing to worry about. In the vast majority of cases, either: The IRS […]
By Cliff Ennico If you were selling new merchandise on eBay five or 10 years ago (as opposed to antiques and collectibles), chances are you are now selling that merchandise on Amazon.com. Amazon has two programs targeting independent online retailers – Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). An FBA seller ships merchandise to […]
By Cliff Ennico Since the beginning of time, business owners have wrestled with the question “Why are my customers buying?” A lot of behavioral research and tons of your hard-earned tax dollars have been spent trying to figure this out, and the overwhelming consensus among business scholars is that there are two reasons, and only […]
By Cliff Ennico I was recently tapped to be one of several “Entrepreneurs in Residence” who are joining forces to develop a Student Entrepreneur Center at the University of Bridgeport in Connecticut. The Center is a first-of-its-kind program, designed to instill the spirit of entrepreneurship in all of the University’s students, undergraduate and postgraduate, regardless […]