Tag: cliff ennico

WHY SOCIAL MEDIA MARKETING IS LIKE DRIVING A CAR IN 1915

I was privileged this week to give a keynote address on “Building a World Class e-Commerce Business” for the semiannual Sellers’ Conference for Online Entrepreneurs (SCOE) in Philadelphia, Pennsylvania.  This major networking event, now in its 9th year, is one of the leading conferences for online retailers, wholesalers and distributors, but is an absolute “must […]

Read More

FRANCHISES THEN, FRANCHISES TODAY: ADVICE FOR NEW FRANCHISORS AND THE “GUINEA PIG” FRANCHISEE

“I am a small business attorney, and am helping a local entrepreneur buy into a franchise.    I have reviewed the franchise documents he has been asked to sign, and I admit I’m a bit troubled.  The franchise was formed only weeks ago, and its Franchise Disclosure Document (FDD) was approved by the Federal Trade Commission […]

Read More