Google’s world domination continues. Nearly two-thirds of the world’s internet users make Google their go-to search engine. When it comes to SEO, there’s no doubt that Google is king, and Gmail is increasingly integrated into business email over old stand-bys such as Outlook. The tech giant offers quite a few innovative features, including Google Wallet and […]
When it comes to sharing content, it’s no longer enough to simply tell your followers what you’ve been up to at the shop or office. Businesses now need to focus on keeping their audience engaged and giving them content worth sharing. Whether it’s a post with a story that evokes emotion, idle chat in the […]
It never hurts a business to get involved in the community, especially if what it’s doing helps the environment and provides a boost for a local charity at the same time. Such efforts will undoubtedly enhance customer loyalty and bring in new business as well. However, some companies are simply too small to provide the […]
Getting the word out about a new project isn’t limited to press releases and social media anymore. Of course, sites like Twitter help tremendously, but small businesses are increasingly turning to crowdfunding sites like Indiegogo, Fundable and Kickstarter to launch new products or announce new projects. Why is it happening? Because people love reading about […]
One look at your business’ Facebook news feed shows a streaming series of posts with dozens, hundreds, or even thousands of likes. And then there’s your most recent post with two likes, one of which is from your mom. What’s wrong? Why are all these people getting hundreds of likes for a silly picture of […]