By Nicole McCullum Search engine optimization or SEO is the process of optimizing your website to make it easier for your target audience to find you online. This is done by employing key practices that makes it easy for search engines to identify what your website is all about. In general, when a user goes to […]
By Nicole McCullum Choosing keywords to optimize your small business website for is the very first step in creating a path to SEO success. The right keywords are what your target audience is entering into search engines to find businesses like yours. It’s important to understand that keywords can be one word, a phrase or a […]
Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. […]
The New Year is a great time for setting both personal and business goals. While your business’s website probably won’t help you lose weight or exercise more, it is a key player in helping you meet sales and marketing goals. Often, businesses focus primarily on driving more traffic to their websites. However, traffic alone does […]