I’ve run several of my own businesses and worked for Fortune 500 companies as well as startups. However, I’ve also been a musician all my life and it was when I was the band teacher at an elementary school that I realized how important my life in music has been to my life in business. […]
When a friend recently tweeted a link to “Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us,” I said to myself, “Yes! Here’s exactly what I—and everyone else—need to know.” As I read the first point I said, “Wow!” But that changed as I moved further through the conclusions. Here’s my full thought progression […]
If you aren’t using YouTube to promote your small business, you’re letting a very powerful tool go unused. And there’s one simple trick that can dramatically increase the power of your YouTube videos: Embed links between related videos. There should be a common thread running through many of your videos. Fly fishing is a hobby […]