Advertisers Moving Their Dollars to Digital Media
Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend. Proctor & Gamble is banking on digital marketing to help contain media spending in the long-term. Dr. Seethu Seetharaman, Marketing expert at Washington University in St. Louis, says more companies will move their advertising dollars from […]