If you can afford to have your brand new warehouse built from the ground up, who are you going to hire to build it?
The intelligent answer is simple: a reputable building contractor with happy clients and lots of experience, right? I mean, why on earth would you invest your hard-earned dollars to hire anyone less than a pro?
What about your office building or store? As a business owner, you know that it needs to have the right look and feel to be successful. Go ahead, go shopping or to the insurance guy or the doctor. Are the stores and offices run down with bad paint jobs and worn-out carpeting? Does the store you’re buying from have empty crates and clothes blocking the aisles? Of course not. They’re all clean and neat and professional – and most are decorated to impress the customer.
So why, then, would anyone take the opposite approach with their online business?