How to Respond to Bogus Online Customer Reviews : Guest Blog – Cliff Ennico

Thanks to the Internet, we can find out with a click of a button if anyone has had a bad experience with a product, a service, a small business or a local professional. A number of websites have sprouted up to provide a forum for online reviews. Some, like Angie’s List (, charge users a small fee in order to weed out bogus reviews. Most of these sites, however, including and ( are free, which encourages anonymous postings. While most of these postings are valid and genuine, there’s a temptation for people with an “axe to grind” to post false reviews knowing they cannot be tracked down.