How to Respond to Bogus Online Customer Reviews : Guest Blog – Cliff Ennico
Thanks to the Internet, we can find out with a click of a button if anyone has had a bad experience with a product, a service, a small business or a local professional. A number of websites have sprouted up to provide a forum for online reviews. Some, like Angie’s List (www.angieslist.com), charge users a small fee in order to weed out bogus reviews. Most of these sites, however, including Amazon.com and Yelp.com (www.yelp.com) are free, which encourages anonymous postings. While most of these postings are valid and genuine, there’s a temptation for people with an “axe to grind” to post false reviews knowing they cannot be tracked down.