TWELVE MARKETING TOOLS MOST SMALL BUSINESSES DON’T GET RIGHT [PART 2 OF 2]

Here are more highlights from my conversation with Randye Spina, small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com): Signage.  RANDYE:  A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said […]