And They Think They Won?

In an article in Booz & Co’s strategy + business entitled “A Sweet Victory,” Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch war. Using an aggressive pricing strategy, “…a 30 percent trade discount on Krackel where other brands hovered in the 5 to 10 percent range,” Hershey drove Nestle from […]