Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
Last year I spoke at Dreamforce with my client DiscoverOrg.com. (If you sell into the IT area, check them out.) Over 130,000 Salesforce.com customers, developers and partners were there. After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. When all my books were gone, I spent time observing […]