Susan Solovic
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  • Posted on July 24, 2015
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5 Angry Customer Personas (And What You Did Wrong)

Reading your customers often feels like a magic trick – What do they want? What are they thinking? Are they happy or angry or sad? – and how they’re feeling can make the difference between a sale or a confrontation, especially if the customer feels like his or her needs are not met. There are […]

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