Invent Your Vocabulary to Emphasize Who You Are

By Shep Hyken The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement. While waiting to board, I noticed a sign advertising Southwest’s concept they call “transfarency.” The sign read as follows: Transfarency [Trans-fair-uhn-see] n. 1. Philosophy created by Southwest Airlines in which Customers are treated honestly and fairly, […]