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This Week in Small Business: Untapped content marketing resources, Apple’s 22-year-old whiz kid, and more

Leadership, management and productivity UPS is getting behind Small Business Week and sponsoring a contest that will give winners $5,000 to invest in their businesses. Tired of dealing with your customers who are always asking for a “special deal”? Try these tactics. Hiring? Check out these four things you need to do before posting a […]

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Master the Basics of sponsoring foreign workers for H1-B visas

By Cliff Ennico “I run a small software development business. “Last summer we had an intern from China who was absolutely fantastic. She is studying engineering at a local university and plans to graduate this spring. We would love to make her an offer of permanent employment but she has asked us to sponsor her […]

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Empathy: The most powerful word in business

By Dan Coughlin  To me, empathy means working to understand what another person is thinking and feeling, and then responding in an effective way. I’m convinced that empathy is the most important characteristic in building a successful organization. Empathy Impacts Every Aspect of an Organization With empathy you can create products and services that customers […]

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12 experienced bloggers: How to crowdsource a killer article for your blog

I need to start this out with a little confession: I’m not going to feature the tips from 12 experienced bloggers here. I used that headline because that’s the kind of headline you’ll be able to write when you follow up on the tips I’m about to share with you. A curated collection of advice from […]

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Is Your Internet Marketing Systematic or Eco-systematic?

By Brad Shorr The worst way to approach Internet marketing is also the most popular: haphazardly. Companies all too often dabble in this or that, social media one month and email marketing the next, until they have squandered their budgets with very little to show for it. Other small businesses – ones far more successful in […]

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Understanding micro-moments for online small business success

Remember how you used to spend hours casually surfing the Internet? Those long, online sessions have been replaced by thousands of “micro-moments” on our mobile devices – mostly on our smartphones. Understanding this changed behavior is critical to your small business online marketing and advertising success. Google is probably the single biggest driving force behind […]

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5 Safety issues cause 65 percent of workplace injuries. Are you prepared?

Are you a betting person? Whether or not you play the lottery or hit Vegas on occasion, you should know what the odds are for any of your employees to get injured on the job and take all the smart steps you can to prevent those injuries. Counting up workplace injuries reveals these give heavy […]

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Take Your Presentations From Okay to Outstanding

By Gilda Bonanno Ever feel like you’re presenting on “auto-pilot”? Or like you’ve gotten to the point where you present okay, but still feel like you could do better? Here are four suggestions for taking your presentations from okay to outstanding, so you can really connect with the audience and convey confidence as you communicate […]

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This Week in Small Business: Cloud apps to boost your small biz and a cloudy economic crystal ball…

Get your head – or at least your small business – in the clouds, get a better understanding of virtual teams, and decide if the U.S. economy is a basket case or Mr. Reliable. All of these topics, and much more, are explored in this week’s collection of curated content. Leadership, management and productivity If […]

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Is equity crowdfunding right for your business?

By Cliff Ennico Last week my new book, The Crowdfunding Handbook, was officially released. Three years in the making, this book is the first of many you will be seeing about “equity crowdfunding” – how a business can raise capital online from its social media followers and fans using crowdfunding websites such as kickstarter.com. On May […]

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