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This Week in Small Business: Startup marketing DNA, mompreneurs, and five states that want your small business

Five states are making concerted efforts to lure small businesses, and if you’re going to start a new small business, there are four things you need to have in place. Get all the details and more in this week’s collection of curated content from around the InterWeb. Politics, government, and the economy Some states are […]

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Dead Trees, Sales Pipelines and Loss Aversion

By Jill Konrath A massive clap of lightning woke me from a dead sleep at 3 a.m. It was pouring outside. I responded as I always do in a storm – rushing downstairs to unplug my computers, hoping they weren’t already fried. Briefly turning on the outside light, I noticed a big branch had fallen right outside […]

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When You Have to Say, ‘You’re Fired’

By John Tschohl Firing someone can seem heartless at times, but in actuality, continuing to employ people who routinely fail is a disservice to them as well as your organization. Constant failure breeds more disappointment and rubs off on everyone else. You can’t let a non-performing employee’s attitude or actions infect the rest of your […]

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How to leverage ‘Fear of Missing Out’ Marketing To Get Millennials On Board

It goes by the acronym FOMO: Fear of missing out. We see the symptoms of this condition everywhere we go, and many of us are probably good examples of it. The constant checking of Facebook and text messages are notable signs of FOMO; people don’t want to miss out on experiencing something as it happens. […]

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Prepare for the Long Haul

By Jeff Davidson You are likely to live much longer than you think you will. Perhaps you’ll reach 100. Is this merely positive thinking? New developments in science and technology all but guarantee that barring some unforeseen catastrophe, most people are likely to live longer than they currently presume. Medical breakthroughs already in the pipeline, […]

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How You Can Start Marketing on reddit Today

Are you trying to sell to 18 to 29-year-old males? If so, you should at least consider marketing on reddit. But first, you need to understand what this mammoth website is all about…and it’s a little hard to capture its essence in just a few words. It bills itself as “The front page of the Internet,” […]

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Data Breach Protection Made Smart with Two-Factor Authentication

By Robert Siciliano There are ways you can protect yourself or your company from a data breach. Don’t assume this is an unsurmountable task just because so many “big” outfits get slammed with data breaches. Though it’s been said that sooner or later, an enterprise will get hacked, the truth is, many will never get […]

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This Week in Small Business: Cybersecurity, job growth, bottle caps, and a whole lot more

What do you see when you look at a bottle cap? A small business idea? That’s just one piece of inspiration you’ll find in this week’s roundup of curated content. Leadership, management, and productivity Goldman Sach has its ambitious 10,000 Small Businesses initiative. Discover what they are teaching these fortunate small business owners. Simplicity is […]

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A Big Trend in Customer Experience (#CX): Convenience

By Shep Hyken What is one of the most valuable commodities in the world? Time! There is an old saying that goes something like this: “If you build a better mousetrap, the world will beat a path to your door.” This is often attributed to Ralph Waldo Emerson and the concept of a better mousetrap […]

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It’s time to toss away your ‘could haves’ and ‘should haves’

The third Saturday of July – it’s July 16 in 2016 – is Toss Away the “Could Haves” and “Should Haves” Day, a special day created by Martha J. Ross-Rodgers. Since so many of you are small business owners, this may seem like a foreign concept. After all, you have struck out on your own […]

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