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Finding the Right Lawyer to Defend You in a Lawsuit

One of the primary goals of any small business is to avoid lawsuits at any cost. Even if you are 100 percent in the right, and even if you ultimately prevail, any sort of court proceeding will take months or years to resolve, and will cost you tens of thousands of dollars in lawyer and [...]

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Get Big Tax Breaks When Employing Your Kids

One of the tragic upshots of the Great Recession and the not-so-great recovery has been a big increase in teen unemployment. It’s not easy for kids to find jobs today, even when they’re looking for part time or summer employment. Not only does this deny them income, it keeps them from learning some of the [...]

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My Fear of Failing – And How I Deal With It

Like many sellers, I look calm, cool and collected. But underneath that exterior, I’ve often felt far differently. If you really knew me, you’d know that I’ve worried about many things, including: Meeting my quota. Succeeding in a new sales position. Giving an important presentation. I’ve fainted in sales calls. Once I even dropped 10 [...]

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THE Small Business Expert’s 3-Minute Growth Strategy Primer

There was a time – believe it or not – when baking soda was used pretty much just for baking. But then the market for this simple product exploded. (And I’m not talking about fifth graders using it along with vinegar in their “volcano” science fair projects.) In the 1960s and ’70s, Arm & Hammer [...]

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Changing Your LLC Operating Agreement as Your Company Grows

“My two partners and I formed a limited liability company (LLC) several years ago. Our business has grown substantially, and we now have several investors as well as employees who own nonvoting shares in our company. We’re still using the Operating Agreement that we signed when we first started the company, but I have to [...]

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Can You Hear Me Now? It’s Time for Some Cellphone Courtesy!

July is National Cell Phone Courtesy Month, and I think there are a lot of people who can’t wait for the month to be over. They are only outnumbered by the folks who didn’t know July is National Cell Phone Courtesy Month along with those who just don’t care. Call me a curmudgeon, but I [...]

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The Future of Your Small Business Is in the Cloud

Many software products are moving to a cloud based subscription model. In the past, users would purchase a license to use a product, and then install the product on their own hardware. This could represent a significant investment for a small business, depending on the software product. When the software developer released an updated version [...]

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Are You Guilty of Sterotyping in Your Small Business?

When you think of diversity in the workplace you typically think of race and gender, but in reality workplace diversity is actually much broader.  Consider your co-workers they differ in a variety of ways such as age, marital status and family responsibilities.  All of these differences can lead to stereotyping which may result in workplace [...]

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It’s Not the Product. It’s the Experience.

What makes the great companies so great? It’s the customer service and experience the customer receives when doing business with that company. The companies that get it are customer-centric. They put the customer in the middle of decisions, ideas, marketing, system design and more. It is definitely not the product – at least not on [...]

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Direct Mail Marketing: Is It Dead?

The other day I got a big envelope in the mail. I knew it was a direct mail marketing piece of some kind. Although I usually toss these immediately, I opened this one up. Inside was a sample of a 39-cent pen with my company’s name imprinted on the side. It’s not exactly the way [...]

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