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Cutting Costs the Right Way

By Cliff Ennico “We have a retail business (both brick-and-mortar and Internet). We have tried every marketing trick in the book but we can’t seem to push our sales up beyond a certain point due to too much competition. “We need to grow our business but are not sure how to do it in such […]

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Is your state in the top 10 for online business friendliness?

Almost every week we see a new article with a headline like “10 best cities for startups” or “10 most business-friendly states.” Frontier Communications, the digital, long distance, cable TV, and Internet service provider, just released their “Top 10” list and it has a specific focus that makes it interesting: 10 Friendliest States for Online […]

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Executive Coaching Advice: Understand How People Make Decisions

By Dan Coughlin In 1995 I first learned the DISC Method, and I found it to be intriguing. It was about how different people have different needs that have to be met before they make a decision. Over the past almost quarter-century I’ve seen many, many different ways of explaining this topic including using the […]

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This week in small business: Africa, online dating, walking, and the oncoming recession…

This week’s collection includes entrepreneurial encouragement from Africa, important SEO guidance, a strong case for clarity (and walking!), tapping into online dating strategies, and much more. Leadership, management, and productivity Annie Pilon succinctly outlines 10 little things you can do to tweak your small business for big business results. Do you have clarity? No, really, […]

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Does This Dress Make My Butt Look Big?

By Shep Hyken We must always be honest with our customers. Even if it is something the customer doesn’t want to hear. Many of you will be able to relate to this. My wife holds up two pairs of shoes and asks me, “Which pair of  shoes do you like better?” I know I’m in […]

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Enhance your success: Take your dog to work.

Today is Take Your Dog to Work Day.  The annual event was founded by Pet Sitters International to encourage employers to consider the benefits of pets in the workplace. Head over to their website and you’ll find a downloadable action pack that gives you a ton of background, great ways to convince people of the […]

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In a Thriving Business, Customers Are Not Optional!

By John Tschohl Modern consumers have grown up in a world of technology and innovation. They intuitively know how to define as well as expect exceptional customer service. In a thriving business, keeping customers is not optional, it’s a requirement for businesses to survive. At Amazon, Jeff Bezos states the following in his 2016 letter […]

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Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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Graduates: How to land a great job that prepares you for entrepreneurship [#infographic]

By Donna Moores For many graduates – even when they are searching for a job to start their careers – the long-term goal is to own their business. With hundreds of success stories of young entrepreneurs, the idea of having a startup inspires many graduates. You can always opt for starting a business without having […]

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4 content strategies for micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing – you can get the margin you need. The difficulty is finding […]

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