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The four main pillars to Search Engine Optimization (SEO)

By Nicole McCullum Search engine optimization or SEO is the process of optimizing your website to make it easier for your target audience to find you online. This is done by employing key practices that makes it easy for search engines to identify what your website is all about. In general, when a user goes to […]

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3 Reasons To Hire an English Major

There’s an old joke that goes like this: A recent graduate with a bachelor’s in philosophy goes into McDonald’s and applies for a job. The shift manager takes the application, thanks the applicant and says, “Sorry, we’re only hiring philosophy majors with a master’s degree, or higher right now.” It’s a fairly funny joke – […]

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5 Things Not to Stress About When Getting Started With Your New Business.

By Brian Hamilton It’s a simple case of market saturation. When looking for information and advice on starting a business, there’s such a vast abundance of information that it can become very difficult to separate the valuable insight from the noise. Much of the content available can be very useful, when taken in isolation. However, because […]

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Forget Studying with a Swami: 5 Self-Discoveries of Entrepreneurism

Humans have been wrestling with their self-identities ever since they stopped worrying about being eaten alive by saber-toothed tigers. Looking deep into ourselves to discover who we really are and what we’re really made out of is an exercise many experience at different times in life. But while some climb mountaintops in India to study […]

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If You Make a Rule for the Customer, You Better Be Ready To Follow It Yourself

This will seem like a rant… because it is. I don’t like complaining about specific companies, so I’ll keep that private. What I do like, however, is sharing the lessons we can learn from their mistakes and sometimes customer-abusive decisions. It’s customary for the airlines to expect their customers, also known as their passengers, to […]

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How To Start a Blog for Your Small Business

Yes, I know that books have been written on the topic of how to start a blog, so why bother with it here? I have an answer to that question and I think it’s a good answer. I’m going to focus on one specific aspect of starting a blog for your small business because I […]

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Getting Your 501(c)(3) Application Through the IRS

By Cliff Ennico “Several friends and I are setting up a local charity to help recent college graduates pay off their student loans. We also intend to lobby our state government to pass laws allowing banks to forgive student loans. We filed with the IRS for tax-exempt status under Section 501(c)(3) of the Internal Revenue […]

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Use Make-a-Will Month to Plan Your Small Business Exit Strategy

August is National Make-a-Will month and it should serve as a reminder for small business owners to have their succession plans in place. Often it’s hard enough to coax small business owners into writing an initial business plan when they’re starting out and it can get even more difficult to make them seriously consider putting […]

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This week in Small Business: Marketing tips from big biz, how to cope with startup stress and more

Tips this week are inspired by binge viewing Netflix, writing a novel, competing with LinkedIn, becoming totally obsessed and more. Scan the topics here and dive into a few of the articles to increase your small business edge. Leadership, management and productivity Here is advice that is sooo 2015: 12 things you can do for […]

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Working from Home: Is it For You? [#Infographic]

By Enda O’ Reilly The way in which we work continues to change year on year. Video conferencing, hot desking and dedicated creativity rooms have all become more prominent in recent years in order to increase productivity and to provide a new approach to how we work. There has also been a drastic increase in the […]

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