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Say ¡Bienvenidos! to the Global Economy

“To have another language is to possess a second soul.” – Charlemagne. I certainly love the sentiment in that Charlemagne quote, but for the practical small business owner, being able to speak a second language in today’s global marketplace and increasingly polyglot United States does even more: it can be a distinct competitive advantage. A [...]

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Why You Should Meet the Business Across the Street

Connecting and collaborating with other local business owners unlocks a wealth of knowledge and business opportunities. So it did not come as a surprise to my co-founder and me when we interviewed local business owners about what they wished technology could do for them. Often the answer was simply, “Can it just introduce me to [...]

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So Crazy, These Small Biz Ideas Might Just Work!

Even smart venture capitalists swing and miss far more often than they hit home runs. It’s difficult to predict which business ideas will make money and which will tank. A friend bought extra tickets to this year’s PGA Championship tournament figuring he’d be able to resell some to help defray his cost of going. When [...]

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5 Overlooked Social Media Tips to Boost Branding, Clicks, and Conversions

In social media, it can be easy to fade into the crowd. Staying fresh, interesting, and engaging is vital to the success of any social media campaign. An engaging and successful social media presence can be a tremendous boost to your website’s sales funnel. We’ve assembled five oft-overlooked tricks to take your social media game [...]

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You Are Your Company’s Culture: Three Essential Qualities

Have you worked for any large corporations? Some are great to work for; others make employees feel more like the number on their security badge than the smiling face on the badge. Often the difference between those ecosystems is this: In the first, the original founders are still active, while in the second, the founders [...]

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The Future of American Business…in Four Little Words

In speaking to business owners and “people in career transitions” nationwide, I am often called upon to speculate about the future. For example, I am frequently asked: What businesses should I be thinking of starting now? What businesses will still be around in ten years’ time? Where will tomorrow’s jobs be? Will there BE a future [...]

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5 Cheap or Free Tools That Will Magnify Your Small Business

Big business managers can do something small business owners can’t afford to do: They can throw money at a problem or project until they’re satisfied with the results. Small business owners have to be smarter and today you are blessed with a wide variety of technology-based solutions that allow you compete with bigger businesses without [...]

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15 Tips to Prepare for Big and Small Security Threats

Businesses that focus on the big security breach may very well be missing the smaller threats that can do serious damage. A human can easily kill a gnat. So how is it that just one gnat can drive you crazy, even though you can kill it in an instant? You are bigger and mightier … [...]

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Learn from the Best: Psychoanalyzing the Top CEOs

If you steal ideas from one person, it’s called plagiarism. If you steal ideas from a lot of people, it’s called research. So let’s do some “research” and crawl into the brains of a few Inc 500 CEOs to dig up some nuggets of business and marketing wisdom that we can apply to our own [...]

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