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Believe It or Not: South Park Can Teach You Business Lessons

They’re vulgar, offensive and childish, but somehow the creators of “South Park” and the hit musical “The Book of Mormon” have managed to enjoy a longevity of business success that’s hard to ignore. In fact, business owners should take a closer look at these comical geniuses to learn how to be more efficient with their […]

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You Must Be Careful When You Use Social Media in Hiring

If you said TMI a generation ago, everyone would have known you were talking about Three Mile Island. Use the same acronym today and everyone knows you’re referring to “too much information” – and too much information is what small business owners can get when they turn to social media in the hiring process. There […]

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Service Recovery: Handling the screw-up

When you screw up (and we all do) you can count on customers contacting you to let you know what you’ve done. If it’s a phone call, you can expect to hear ranting and raving and people saying things that are rude and inappropriate. If they are in your place of business, they will confront […]

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Mixing Business with Personal is Trouble – Especially on Facebook

You’ve probably heard of gateway drugs, right? I’m starting to think of a personal Facebook page as a kind of gateway social media drug. Some years ago Facebook started letting anyone sign up for a free personal page. They also didn’t mind too much if you promoted your small business. Then they got strict about […]

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Master Your Business Surroundings

Small business owners exclaim all the time about why they are overloaded with too much information. Apparently someone is forcing them to visit endless numbers of web sites, receive more periodicals and subscriptions than they can handle, and to enter their names on more mailing lists. No one is doing this to you – you […]

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Will Small Business Be the Real SuperBowl Winner?

The commercial tie-ins to major sporting events are more important – and visible – than ever and the NFL’s SuperBowl may be the biggest man on campus. Every year we breathlessly await the premieres of those clever SuperBowl ads and it takes players on the winning team about 5 milliseconds to start sporting caps emblazoned […]

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The Reform Small Business Really Needs: A Memo to the New Congress (Part 2 of 2)

Here are more legislative reforms the new Congress should consider to promote entrepreneurship and business development in America: Allow Tax Credits for Job-Changing Education. One of the stranger dichotomies in tax law has to do with your ability to deduct continuing education classes. Under current law, you can deduct classes that improve your ability to […]

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Need to Meet the Mobile Marketing Challenge? Master This One Concept

One of the downsides of being involved in rapidly evolving industries that are connected at the hip to rapidly evolving technologies is a certain sloppiness in what is meant by various terms and how they relate to one another. Right now in marketing there is quite a lot of “blurring” between mobile marketing and local […]

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She Lied to Me: A Great Customer Service Experience Turns Ugly

There’s no lying in customer service! Here is a short version of the story. On a recent trip I met a number of my fellow professional speakers for dinner at the hotel we were staying at. Sometime during the dinner someone asked if all of us brought down the five dollar discount coupons that were […]

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This Week in Small Business: Don’t kill your startup and start thinking about Generation Z

Survey the news, trends and tips savvy small business owners have been following this week: Entrepreneurism and Startups 2015 style “Startups don’t die, they commit suicide” and other startup Secrets and tips from America’s coolest young entrepreneurs…illustrated! Some small business owners think creating an entrepreneurial culture is one of their most important goals for 2015. […]

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