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The Customer Experience Is Your Best Marketing

By Shep Hyken What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Great definition, but […]

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10 businesses you can start for $1,000 or less

Mighty oaks from little acorns grow. – Traditional English proverb. I’m willing to wager that many of you reading this have a regular routine of stopping by your favorite local barista each day to pick up a flavorful coffee drink. If that’s you, according to one estimate I saw recently, you’re spending some $800 a […]

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Protect Your Customers’ Information With These Tips

Your customers’ information is only as secure as the weakest link in your business. From data encryption to careless employees, one mistake or overlooked detail can leave you and your clients open to a data breach. So, how do you close the holes in your security and keep sensitive information safe? Here are a few […]

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Looking for a new entrepreneur network? Here are 10 to explore

For the new entrepreneur, networking is as important as being armed with the latest and greatest apps and SaaS. You can think of your new entrepreneur network as the oil that makes your startup machine run smoothly. Without this networking oil, there’s a good chance that friction will wear you and your team down very […]

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Look to a big business to find your niche opportunity

By Malik Means There are roughly 1 million students enrolled in New York City public schools. With tens of thousands of them being eighth graders and high school seniors, there is a huge market for any company that wants to sell graduation merchandise. I worked for one of the biggest companies in that market for […]

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Lessons from the Trump campaign you can use in your business today

Whether you voted for him or were adamantly opposed to him, you probably agree that Donald Trump’s campaign for the presidency – starting in the early days of the primaries – was unorthodox and its success unexpected. The level of shock and surprise among the political “experts” peaked on election night when he notched an […]

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This week in small business: Apps, apps, and more apps to fuel your success

It’s an “App Bonanza” (App-a-loosa?) this week. Two writers give us the lowdown on a slate of productivity apps while another lists 15 great apps that will get your business off to a fast start. Leadership, management, and productivity Some of my favorite apps are the ones that increase my productivity. Robert Nachum introduces us […]

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How to market your way through the holiday season

By Nicky Tatley For many small businesses the holiday season offers a boost in terms of sales and revenue that will bolster them for the leaner months ahead. From Halloween through to New Year’s Eve, customers are more inclined to spend and more open to festive suggestion – so now is the time for careful strategizing […]

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A Small Business Legal and Tax Checklist

By Cliff Ennico As a small business lawyer and business guru, I am asked lots of legal and tax questions. Most of these questions are asked by “newbies” – people starting businesses for the first time. But even established businesses should be thinking – always – about their legal and tax environment. On Wednesday, December […]

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3 A/B testing hacks you can use today

The online power players use A/B testing (also called split testing) constantly to fine-tune their web pages to get the best conversion rates. They wouldn’t present virtually any web page to the public without having first tested it to see if it does the job. Small business owners may think that they don’t need to […]

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