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Top 10 Internet Law Developments of 2014: Part II

Each year around this time I write an update for Advising eBusinesses, my one-volume handbook on Internet law designed for lawyers who represent online businesses.  As part of this update, I list what I consider to be the 10 most significant developments in Internet law over the past year.  I devoted last week’s column to four [...]

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Technology at the Center of the Freelance Revolution

My parents were in business for themselves and they wanted nothing more than for me to go to college, get a good job with a big company, and work there until I retired with a gold watch and a nice pension.  While I tried to live the life they envisioned for me, two forces came [...]

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Omni-Channel Marketing: Tips for Holiday Season Success

The seemingly ubiquitous nature of social media and the expansion of digital consumption has left marketers with a dizzying array of options to consider when attempting to reach consumers. Consumers have embraced new channels with a penetration that marketers a decade ago could not even imagine. According to the Pew Research Internet Project, 74 percent [...]

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Be More Than Just Ready For a Harsh Winter

Are you planning for a mild winter, or a long, cold and snowy one? Before we get into the details of what I want to share with you, I’d like to ask one more question: What do you think is the most important word in my first question? If you think it’s one of the [...]

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One Mind-Boggling Sales Statistic

Two weeks ago I spoke at LinkedIn’s SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin, VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota. Got your [...]

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The Workday is Short: Here’s How to Make the Most of It

When I’m on the road and talking to small business owners, one of the biggest problems they seem to face is a lack of time. Throughout history, the invention of time-saving devices usually ends up creating more work for us. When the time required to complete one task is shortened by a new invention, another [...]

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A Dangerous Assumption You May Be Making

I hear a lot today about how every business is really good, even great, at delivering on basic customer expectations.  The idea is that, because you and your competition are all so good at the fundamentals, what you have to do is focus on “extras” in order to win and keep customers. Wow. Talk about a [...]

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What You Can Learn From a Bread Stick

Olive Garden has been in the news a lot recently. The chain offered a $100 “pasta pass” to 1,000 customers that allows pass holders to chow down on unlimited pasta for seven weeks. That marketing ploy got a lot of coverage in the press, but more important to the restaurant in the long run is [...]

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Local Planners, Not Big-Box Execs, Blamed For Small Biz Woes

How cozy are you with your local planning commission, city council or county officials? If you want to preserve existing small businesses and the look of a local business district that has evolved over many years, those are the decision makers you need on your side. While it’s popular to blame national big-box retailers for [...]

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How to Prevent Workplace Porn Problems

Pornography in the workplace is a problem in more ways than you might imagine. Here are two examples: In a case that got a lot of publicity, a high-ranking official at the Environmental Protection Agency downloaded more than 7,000 porn files and spent as much as six hours of his work day viewing them. A [...]

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