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This Week in Small Business: Avoid cyber crime, market smart and find out where the economy is headed.

Can you actually launch an Instagram marketing campaign in two hours? Are startups running down? Is ransomware the next “killer” app? Inquiring minds want to know, and that’s why they check out all of these great articles. Leadership, management and productivity Lessons in how to run a startup and small business are always being taught […]

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To Hire or Not to Hire Your First Employee? That is the Question.

Small businesses usually start-off as a one-man show.  When you are the founder of a business, you do everything from emptying the trash to collecting the cash.  As your business grows, however, it can reach a point where the volume of work is overwhelming.  That’s not a bad thing in terms of your business success, […]

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How To Take Full Advantage of Social Proof For a Low-Cost Biz Boost

If you can find an old-style sign at McDonald’s, it will boast, “Over 99 Billion Sold.” That’s probably the first example of “social proof” that most of us saw growing up. When Ray Kroc started broadcasting how many burgers his fast-food restaurants had sold, it was decades before the term “social proof” entered the popular vernacular. […]

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Small Biz: Take Baby Steps Toward Growth

How do you continue to grow your small business in an uncertain economy? It’s a question many entrepreneurs are asking themselves, and the answer may lie in thinking small about how to be big. Small business owners who take baby steps toward growth, rather than making major or risky investments all at once, are more […]

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Three Ways to Score Meeting Room Wins

A friend of mine once worked at a large chemical company and one day everyone in his department was called together for a meeting. A team was arriving soon from their Japan branch and everyone was going to work together for a few months. The point of the meeting was to teach the American workers […]

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Think About How You Think, Part One: Regarding Yourself

For the MP3 Recording of this article, click here. To a very large degree, every business is driven by thoughts and emotions. Thoughts and emotions at work influence decisions, behaviors, relationships, and, ultimately, results. Consequently, it’s very important to try to make your thoughts and emotions as effective as you can make them. If you […]

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How You Can Fight Intellectual Property Theft and Protect Your Profits

Small business owners may worry about being robbed while they’re leaving their business to make a bank deposit. They will often take special measures to ensure their safety and protect the money generated through their sales. However, there is a related crime that is less obvious but no less serious: the theft of intellectual property […]

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Solovic To Receive Goddess Artemis Award

For immediate release ST. LOUIS, MO – Small business expert Susan Solovic will be among the honorees at the 19th Annual Goddess Artemis Awards Ceremony set for 4-7 p.m., May 14, 2015 in the Rayburn House Office Building room B338, Washington, D.C. The Euro-American Women’s Council (EAWC) gives the awards each year to salute individuals […]

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Inbound Marketing 101: Get Ahead of the Curve

Inbound Marketing is a way of marketing that many companies are adopting. It uses online methods to grow business. The Internet and technology have created a fundamental shift in the way we and our customers connect with and consume information for purchase decisions. Control is now in the hands of the buyer – not the […]

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Feeling Stressed Out, Under Pressure, Stretched Too Thin? Here’s Relief

Brother recently released its annual small business survey and one of the notable results revealed was that small business owners continue to feel stressed out and stretched thin by their work: 35 percent would like to cut back on their roles and responsibilities. 26 percent want to take more time off. 20 percent feel they […]

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