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When an ‘Investment’ Isn’t Debt or Equity

By Cliff Ennico “My wife and I have a small construction business. “We hired a consultant to help us with our business planning, but since we don’t have a lot of cash on hand, we offered to give him some equity in our business. “What he came back with looks a little weird. He says […]

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The Three Proven Rules for Email Marketing Success

We recently ran a series on how to put your sales on autopilot, and included among those three articles was one that featured several handy apps and plugins. The purpose of some of the apps mentioned – they were landing page apps – was to help website owners collect email addresses or other prospect contact […]

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6 Easy Ways To Add Value To Your Business and Be Ready to Exit

By Clinton Lee Small business owners are usually the hardest working people around. However, many small business owners let a six-figure sum slip through their fingers without even realizing it. Because the item doesn’t feature in the business’ monthly sales totals, nor the annual end of year accounting, it gets ignored and the business owner loses […]

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Need to build your email list? Try these tips for adjusting your opt-in popup timing

Unless you have one of the best opt-in pages, forms, and popups you aren’t gathering all the email addresses you need to succeed. There are a number of variables you must experiment with to discover the newsletter opt-in best practices. Today we’re going to look at one (actually more like one and a half): the timing […]

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Trying to find your best small business growth strategy? First you need to get serious!

Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]

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Bad Customer Service or Incompetent Customer Service (They Are Not the Same!)

By Shep Hyken We all know what bad customer service looks and feels like. We hate the customer service rep that is just going through the motions without any sincere care for the customer. We try to avoid the employee with an attitude (a bad one) that doesn’t understand that his or her job is […]

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Six Sloppy Speech Habits

By Diane DiResta You may look like a million but if you want to close a big sale, gain approval from a co-op, or interview for a board position, looks aren’t everything. How you sound is equally as important. But many presenters let careless speech habits sink their chances of making a positive impression and […]

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3-Step Data Mining Guide for Small Business Prospects

Say you sell supplies to dry cleaners and your sales rep is going to start exploring a new territory. A good strategy would be to “break the ice” with some personalized emails that might be followed up with phone calls before hitting the bricks and knocking on doors. To accomplish this, you would need names […]

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This Week in Small Business: Does your marketing look mahvelous?

Remember Billy Crystal’s old character on SNL, Fernando, and the catchphrase he made famous (You look mahvelous!)? This week’s curated content asks that question about your sales and marketing materials…and offers some advice. Marketing and sales If you’ve been concentrating on copywriting for your advertising and marketing materials, you may have overlooked design – you […]

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Technology Tools to Streamline Efficiency

As any business owner will tell you, there just aren’t enough hours in the day. From sales and marketing to hiring and retaining talent to keeping finances in check, many do it all on their own. Eventually, smart business owners realize they need to outsource certain business functions. To ensure you spend your time — […]

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