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Workplace Stereotyping: A Silent Productivity Destroyer

Published on June 13, 2013

When you think of diversity in the workplace you typically think of race and gender, but in reality workplace diversity is much broader. Consider your co-workers, they differ in a variety of ways such as age, marital status and family responsibilities. All of these differences can lead to stereotyping which may result in workplace tension. [...]

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Do’s and Don’ts of Hiring Summer Interns for Your Small Business

Published on June 10, 2013

As a new business owner, you have no choice but to juggle everything yourself from collecting the cash to taking out the trash.  It all falls on your shoulders, and sometimes it feels as though there aren’t enough hours in the day to get it all done. Summer interns can be a great way for [...]

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5 Tips For Taking a Vacation While Running a Small Business

Published on June 6, 2013

It’s summer.  The traditional time for vacations.  But if you’re like most entrepreneurs it’s tough to get away from your business — particularly if you’re just getting started and working solo.  Your business consumes you 24 hours a day seven days a week. But did you know a vacation could actually enhance your business success?  [...]

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5 Tips to Help Small Businesses Prepare for Hurricane Season

Published on June 2, 2013

June marks the beginning of hurricane season.  Who can forget the havoc hurricane Sandy wrecked on the East Coast last year?  Many experts say it was the most damaging hurricane in recorded U.S. history.  While only 11 percent of business owners reported physical or structural property damage, 52% percent experienced loss of sales or revenue [...]

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Before You Quit Your Day Job to Be Your Own Boss — Read This!

Published on May 15, 2013

“Take this job and shove it.” Is that something you dream about telling your boss? You aren’t alone. Millions of Americans — over half the workforce – are currently thinking about leaving their current job to start their own business. However, before you boldly tell your employer, “I’m outta here,” make sure you’re prepared to do it the right way. No matter how angry [...]

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The Most Expensive Seats in a Restaurant Are the Empty Ones for Owners.

Published on May 13, 2013

Empty seats are never good for a restaurant.  You don’t make money unless people are sitting in them ordering food and drinks and enjoying themselves. But imagine if you had empty seats because you allowed customers to walk out the door without being seated. Let me explain.  My husband and I went to a small neighborhood Mexican [...]

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Location, Location, Location: Where to Set Up Shop for Your Small Biz

Published on May 9, 2013

“Location, location, location,” it may be a tired old phrase, but it will always hold true for business when considering where to hang your shingle.  Not so much a concern for businesses that don’t rely on foot-traffic, but critical for those that do.  For instance, a business-to-business marketing firm doesn’t necessarily need prime real estate [...]

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For Entrepreneurs Timing is Everything: Or I Was Married to a Bullet Train.

Published on May 6, 2013

Over the past couple of decades, I’ve talked with hundreds of thousands of small business owners and entrepreneurs.  I can’t begin to tell you the number of times I’ve heard an entrepreneur share a story about a failed business venture that ends with, “I was ahead of my time.” Because entrepreneurs are visionaries, they sometimes [...]

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Success Stories Create Emotional Attachment to Your Brand: Guest Blog

Published on April 18, 2013

With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results.  As a retention tool, success stories remind customers of what you did for them. Brand your company as [...]

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Build An Email List From Trade Show Contacts The Right Way

Published on April 8, 2013

Trade show season is just around the corner. Trade shows can be a cost effective way to showcase your business, learn new industry information and network with potential customers. If you’ve done a good job of working a show, you’ll come home with handfuls of business cards.

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