By Kenneth Waldman Long gone are the days when everything small business owners needed to do was put an ad in the Yellow Pages, or their local newspaper. Today people are turning toward the digital realm, and businesses must follow suit. However, digital marketing tends to be a bit more complicated than its traditional counterpart, especially […]
By Robert Siciliano In your dreams: Sensitive customer data is impenetrable, hardware is secure, and every single IT specialist has the resources and funds to carry this out. Pinch yourself to wake up to the reality: No matter how secure the non-human end of things are, the existence of people will always mean the potential […]
By Shep Hyken My automobile dealer wants my experience with them to be perfect. Really, they do! It turns out that the dealership is given a financial incentive by the automobile manufacturer to deliver excellent service. They are worried that if the dealership fails, then the next time I buy a car I may switch, […]
By Meredith Wood As a small business owner, you’re always looking for ways to improve operations. Whether it’s saving money, maximizing resources, or streamlining tasks, you’re up for anything that makes running your business easier and more efficient. Since all of us can use a little bit of flexibility when it comes to finances, a business credit […]
We talk about how to sell to and recruit Millennials – after all, they are an increasingly important slice of commerce – but once they’re hired, how do they view the workplace and their relationship with their bosses? That’s why I was fascinated by a recent Reddit rant a Millennial (female, age 26) wrote about […]